Zac Posen and White One Are Launching A Bridal Collection Perfect For the Millennial Bride

Where high-fashion meets affordability.

Updated 09/16/19

Courtesy of Zac Posen for White One

Hey 2020 brides, today is your lucky day! High-fashion and affordability are coming together and we have all the details. American designer Zac Posen is teaming up with Barcelona label White One to launch a new bridal collection, making all of your wedding dress dreams come true.

Called 'Zac Posen for White One,' the collection will feature 20 bridal gowns and 10 bridal accessories. And while the new partnership won't debut until next month, we have a feeling it is going to be spectacular.

For starters, Posen is known for his high-quality craftsmanship and glamorous silhouettes (remember Princess Eugenie's reception dress?). According to a statement, the gowns represent a "sophisticated, sexy and youthful aesthetic" and include layering chiffon, all-over crepe and pleated details.

“I am very pleased to announce my partnership with Pronovias Group and the White One brand," shared the designer. "Our shared vision and expertise promise to offer signature one of a kind designs for brides globally.”

As part of Barcelona-based luxury bridal company Pronovias Group, White One's designs target the millennial bride. "This new partnership with Zac Posen is a match made in heaven and will continue to strengthen White One’s positioning as a modern, playful and stylish brand," stated Amandine Ohayon, CEO of Pronovias Group. "Zac’s beautiful glamorous aesthetics combined with our bridal savoir-faire will bring a unique offer to the market: high-fashion design combined with high-quality bridal fit, at an affordable price-point. This partnership will also continue to fuel the Pronovias Group acceleration in North America.”

The bridal designs will range between $1200 and $4000 and will be available in bridal stores worldwide beginning in 2020. Convinced you found the bridal collection for you? Come back on October 5th to see the first 15 looks and consider dress shopping done.

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