23 Wedding Eye Makeup Looks for Every Bridal Style

Woman getting her makeup done

Stocksy / Design by Zackary Angeline

Choosing a wedding dress can be one of the most important decisions you make for your wedding, but the dress is just one small part of your overall bridal look. You also have to decide on whether or not you want to wear a veil or bridal accessories, how you want your hair styled, and what kind of makeup matches your own personal style.

There's no wrong answer when it comes to your wedding eye makeup look. If you're more of a natural makeup kinda gal, it's perfectly fine to skip the false lashes. If you love a cat-eye liner, don't be afraid to rock a big, black wing at the altar. All that matters is that you feel like the best version of yourself in whatever direction you decide to go in.

We've rounded up the best wedding eye makeup inspiration to help you find the perfect bridal look for your big day.

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Natural Glam

Bride with natural glam makeup

PHOTO BY Alex Tome Photography

No matter your eye shape or skin tone, you can't go wrong with a feathered neutral brown eyeshadow all over the eye and full, fluffy brows. For added drama, place the darkest color in the outer corner of the eye below and into the crease. Add a pop of a light brown shimmer in the center of the lid for some sparkle.

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Bring the Drama

Bride wearing a bold red lipstick


For something a little more intense and dramatic, go for a dark matte look. Trace the upper and lower lashlines with a matte pencil, smudging it out at the outer corners. Skip the shimmer if you want to keep this look sultry and smokey, or add a pop of highlight to the inner corner for a little bit of sparkle.

To ensure that you're not surprised on your wedding day, be sure to book a makeup artist and schedule your wedding hair and makeup trials fairly early on. From recommending the right products for your skin to helping you achieve the perfect contouring and highlighting, a makeup artist is practically a bride's BFF.

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Matte Lid and Defined Brows

Bride with a natural matte smokey eye

Photo by A SEA OF LOVE

Deep matte browns on the lid and defined brows are a match made in heaven. This romantic, sultry eye look paired beautifully with a nude lip to enhance this stunning bride's natural beauty.

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Full, False Lashes

Bride with full, voluminous lashes


False lashes enhance your natural lashes, making them appear fuller and longer. They help define the lashline and really make the eyes "pop," especially if the rest of the makeup is quite minimal. We love the elegant yet dramatic look they gave to this bride's wedding day look when paired with a perfectly pink lip.

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Soft and Smokey



If you're looking for a wedding eye makeup look that feels dramatic but still soft and romantic, take a cue from this gorgeous bride when it comes to eyeshadow placement. By placing the darker shadow on the very outer corners and keeping the rest of her look very simple, it adds depth without looking too dark or heavy.

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Bold Brows

Bride with beautiful, bushy brows


Bold, bushy brows are totally in right now, so don't be afraid to let them grow in before the big day. Fill them in with an eyebrow pencil that's the same shade as your natural brow color or maybe one shade darker. Paired with a dark brown smokey eye, bold brows perfectly frame the face.

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Look-at-Me Lashes

Bride with defined eyes and effortless waves

Photo by Jacqueline Benét

Say "I do" with this effortless eye look that makes light eyes pop. Simply darken the upper lashline with a matte shadow or pencil and buff it out with a small pencil brush. Load up on mascara, adding a good amount to the lower lashes to add balance and give that doe-eyed effect.

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Smoked-Out Winged Liner

Ornately dressed bride with smoked out wing liner


We love this bride's take on the classic bridal smokey eye. To nail this smokey, sultry look, buff out a dark matte black eyeshadow in the shape of a winged liner. Apply a gel or liquid liner over the top of the eyeshadow.

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Classic Nighttime Smokey Eye

Bride with a dark and moody smokey eye look


If you want something dark and moody, take a deep brown and blend it all over the lid and underneath the lower lashline. Lighten up the lower half of your face with a pink blush and natural lip color to balance out the dramatic eye look.

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Subtle Winged Liner

Bride with subtle winged liner


Something about a winged liner just goes so well with a wedding. Use a gel or liquid liner to achieve this subtle winged look, starting at the edge of the lower lashline and following that line up toward the tail of your brow.

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Whispy Lashes

Bride with full lashes getting ready


Dark, full lashes against a natural makeup look will never go out of style. Look for a whispy lash style with lashes that crisscross at the base for the most natural yet glamorous effect. If the lashes are too long for your eyes and droop down past your natural lash line, trim the ends with a pair of eyebrow scissors before applying.

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Golden Shadow

Bride wearing shimmery, golden eye shadow


Gold looks incredible on darker skin tones and is sure the catch the light in every photo. For a gilded bronzed eye look, place the shimmer in the center of the lid above your pupil to accentuate your eye shape and color, blending a deeper bronze into the crease.

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Neutral and Naturally Beautiful

Beautiful bride with natural makeup


If you want to still look like you on your wedding day, go for something simple like this romantic eye look. Add a darker color to the base of the lash line and blend until it's soft and subtle. Apply mascara, skipping the false lashes altogether if you think they're too dramatic for the look you're going for.

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Dark and Smokey with a Big Winged Liner

Bride with dark and smokey eye makeup


Turn up the look of a classic winged liner by adding a bit of drama with dark eyeshadow. In achieving this look, go for velvety browns on the lid to accentuate your eye shape and finish with a big, bold wing. If you love the smokey look, smudge out the eyeliner with a pencil brush and black eyeshadow. Clean up any fallen eyeshadow and the bottom of the actual wing with a pointed cotton bud soaked in makeup remover.

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Natural Shimmer

Bride getting makeup done


Get that effortless bridal glow by applying a shimmery eyeshadow to the center of your lid, blending up and out toward the brow bone. Keep the rest of the look simple and glowy with a pale-pink lip and matching blush. And, of course, don't forget the highlight on the tops of your cheeks.

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Minimal and Effortless

Bride with simple and effortless makeup


For brides that don't wear much makeup on a day-to-day basis, you might want to consider keeping the eyes minimal with just mascara and maybe a little bit of dark eyeliner in the waterline.

Fill in your brows and keep the rest of your makeup really fresh and natural with just some blush and a nude lip.

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Glitz and Glamour

Glamorous bride with false lashes


For the bride that wears false lashes on the reg and puts on a full face to go to the grocery store, a glam eye look is just the most obvious choice. Contoured cheeks and a full pout complete this dramatic bridal look.

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Voluminous Lashes

Bride with voluminous lashes


Keep your bridal look classic with soft shadow and elegantly placed single false lashes at the corners of the eyes. We love the way this effortless look complement's the bride's features.

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Bronzed Glow

Bride rocking a golden bronzed eye look


An evening wedding pairs well with the glitz and glamour of a golden bronzed eye look. Complete with nude lips and highlighted cheeks, you're sure to be glowing all night long.

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Soft and Blended Browns

Boho natural bride looking radiant


A California wedding begs for a boho bridal eye look. Blend soft brown shadows on the lid and apply a few coats of mascara for that natural, radiant look. Pair with a pinkish brown gloss and subtle highlight.

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Deep and Dramatic

Bride with deep and dramatic eye makeup


Deep shadow and voluminous, curled lashes give this bride's almond eyes a stunning shape. The dark liner stands out on her fresh, glowing face and draws all the attention to the eyes.

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Clean, Defined Liner

Bride with a simple liner


Pair a statement-winged liner with a fresh, glowing complexion for an uncomplicated yet striking bridal look. This look easily translates from day to night and feels modern yet classic.

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Earth-Toned Smokey Eye

Bride with an earth-toned smokey eye


This is a gorgeous look for a sunset outdoor ceremony. A stunning smokey eye feels grounded and natural by using neutral earth tones and keeping the smoke contained to the outer corner of the eyes. A nude pink lip completes this natural, flawless face.

  • How can I waterproof my wedding makeup?

    Whether you suspect there may be rainy conditions on your wedding day or think you may shed some happy tears, it's never a bad idea to prime your eye makeup. In addition to an eyelid primer that will help your eye shadow last longer, we suggest using waterproof mascara and eyeliner that won't budge, flake, or smear after hours of wear. 

  • What are some tips for applying eye makeup to mature eyes?

    While age is just a number, it's important to find a beauty routine that makes you glow from within. First things first, start with an eye primer that's effective in preventing eyeshadow creases. Give your eye area a youthful-looking appearance by avoiding hard eyeliners—a light smokey eye and clump-free lashes (try a lash serum and thickening mascara for best results) will go a long way in making your eyes pop. 

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