Whether your partner is too busy with work and travel to visit the jeweler in person, or you’re both feeling overwhelmed (and perhaps a bit intimidated) by the process of navigating the engagement ring market, digital-first jewelry brand Vrai offers a virtual ring consultation service that might be the perfect solution.
Vrai, a lab-grown diamond brand launched in 2014 (backed by the likes of A-listers such as Leonardo DiCaprio), first started hosting virtual appointments in 2019. “We have always had a strong demand for our virtual appointments before we opened our showrooms, and during the pandemic, appointments increased by five times,” says Vrai CEO, Mona Akhavi. “The demand continues to grow as people are now wanting the convenience of being able to shop and learn about our diamonds without disrupting their travel plans and working remotely in different locations.”
To begin the process, you'll first start off by booking a complimentary virtual appointment with one of their diamond experts around the globe. During this meeting, the Vrai expert will walk you through everything, starting with their ring style options. You'll have the ability to work from a selection of eight different settings, ranging from a simple solitaire to a three-stone setting, four different metals, and 10 different diamond shapes, ranging from classic round to emerald to trillion.
“Our Toi et Moi rings are extremely popular. The two-stone diamond features a combination of round brilliant, oval, emerald, and pear-shaped Vrai created diamonds in a platinum or solid gold prong setting.” shares Grace Taylor, Vrai's director of sales.
And unlike many sites that offer virtual ring consultations and digital sales, Vrai’s experts are able to personally show you samples of every style available, in order for you to see how each piece actually sits on a finger. Whether you or your partner have an idea of what you'd like, or you have absolutely no idea, Vrai can help you narrow it down to find the perfect choice for you.
Next, your dedicated expert will move on to the actual diamond and help break down the 4Cs—color, clarity, cut, and carat. As you select your diamond, you can view a 360-degree video of the exact stone you're interested in, as well as the diamond details and its respective Vrai diamond certificate. However, keep in mind that since their inventory is stocked in real-time, your diamond of choice may sell out before you're ready to checkout. If this happens, your diamond expert will work with you to select a new one.
What's more, all of Vrai’s diamonds are sustainably created in their zero-emission foundry, which is energized 100 percent by the renewable power of the Columbia River. Vrai also cuts and polishes its stones in their own workshops.
Once complete, your expert will help answer any final questions and concerns (regarding sizing, the timeline, the warranty, etc.) and Vrai will send you a $100 credit toward your purchase. Your ring will take about two weeks to make, and shipping will vary based on location. The best part, though, is that your ring comes with a lifetime care policy and warranty, as well as an annual comprehensive cleaning, complimentary resizing, polishing, and re-dipping (for white gold jewelry).
The entire experience is incredibly user-friendly and helps take the stress out of the engagement ring search. After all, you are looking for something to symbolize your love for your significant other, and it should be a fun and beautiful experience.