Jewelry has been one of the go-to gifts for Valentine’s Day practically since the holiday began. Nothing says "I love you" quite like something shiny, sparkly, or sentimental, making gemstones and gold the perfect present for any kind of Valentine.
Jewelry has a distinct advantage over roses, chocolate, and champagne because there’s truly a piece that works for everyone, no matter their taste, vibe, and lifestyle. The absolute plethora of options, from cute and flirty inexpensive baubles to more grand and glamorous investment pieces or heirloom-quality jewels to be passed down through generations, makes jewelry a versatile and thoughtful gift for any Valentine. Is your true love a scuba diver? A world traveler? An Instagram influencer? A modern Audrey Hepburn? There’s a jewelry piece for them—and it’s up to you to find it.
Whether you’re looking to surprise your sweetheart, treat yourself, or celebrate V-Day in something pink and pretty, these rings, bracelets, necklaces, and more will add a little glitz and glamour to February 14th and the rest of the year.
For Your Childhood BFF: Frasier Sterling Candy Hearts Choker
Chain Length: 12" with 2" extension | Shipping: Free shipping on U.S. orders $100+
Throw it back to junior high with this cheeky candy heart-inspired choker in Valentine shades of red and pink. Buy one for each of your besties and make it the 2022 version of friendship bracelets!
Price at time of publish: $36
For the Social Media Star: Studs Pink Color Crush Set
Materials: External 14K gold plated with internal brass and cubic zirconia | Shipping: Free shipping $50+
If your Valentine never stops scrolling, give them an Insta-ready earscape from Studs and watch the likes roll in. This five-piece set includes the essentials: pink mini pavé huggie hoops, a mini cubic zirconia stud, a flower stud, a pink marquise stud, and a chain connector to make your ear stack your own. Mix it, match it, and create something totally unique.
For the Tight-Knit Crew: Local Eclectic Ombre Gold Birthstone Ring
Materials: Cubic zirconia, 14k yellow gold plated, and brass | Shipping: Free standard shipping on all U.S. orders over $150
Solidify your bond with these gorgeously sparkly and fun birthstone rings. Choose each other’s birthstones or rock whatever stone you think is prettiest—either way, you’ll love the dynamic array of stone shapes and ombré color pattern.
Price at time of publish: $42
For Treating Yourself: Common Alloy Paperclip & Rope Chain Necklace
Material: Gold vermeil 18k thick gold plating on sterling silver | Length: 18" | Shipping: Free expedited shipping over $50
Paperclip chain necklaces are having a major moment, and this layerable 18k gold vermeil piece can truly be worn with anything. The subtle texture gives it a bit of standout appeal while remaining extremely versatile and classic.
Price at time of publish: $200
For the Hopeless Romantic: Pamela Love Cora Locket
Material: 14k yellow gold plate over recycled brass | Chain Length: 24" | Shipping: Free shipping on all domestic orders
Give the classic locket a modern upgrade while honoring the most romantic traditions of the past with this piece. It’s made of 14k gold plate over recycled brass and has a sculptural, undone texture that feels both current and classic.
For the Trendsetter: Brinker & Eliza Technicolor Y-Necklace
Materials: Rainbow crystal hearts and multi-gemstone faceted rondelle beads | Chain Length: Adjustable between ~17.25" and ~19"
A trend-loving Valentine will swoon for this brightly colored beaded necklace from Brinker & Eliza. Faceted rainbow beads and dangling hearts give this piece a whimsical vibe that adds cheer and fun to any outfit.
For the Fabulous Party-Starter: We Dream in Colour Blush Pavo Earrings
Materials: Hand-painted brass with sterling silver posts | Length: 2"
Oh-so-pretty in pink! These hand-painted pastel pink brass earrings feature glamorously flamboyant peacocks and are the ultimate statement piece for formal looks and casual moments alike.
For the Earth Angel: Chan Luu Garnet and Gold Double Layer Necklace
Materials: Garnet and gold | Chain Length: 16"-18" | Shipping: Free 2-day shipping on US Orders over $75
If your Valentine loves travel, beach days, and getting in touch with nature, this layered-look piece from Chan Luu would suit their nomadic nature.
For the Classic Beauty: Cupcakes & Cashmere Belvedere Diamond Trio Necklace
Material: 14k gold | Chain Length: 16" with 2" extension
With an accessible price point and a sweet, delicate vibe, the Belvedere Diamond Trio Necklace is a piece to treat yourself to. It looks lovely when layered with other necklaces to add a bit of shimmer and sparkle or gives off an ethereal look when worn solo.
Price at time of publish: $450
For the Free Spirit: Emilie Shapiro Azalea Cuff
Length: 1.5" | Width: 1.25" | Diameter: 2.375"
A true one-of-a-kind, this rhodochrosite cabochon cuff accented with raw rubies is a unique, statement-making piece that no one else will have. The pink and red hues are perfect for Valentine’s Day, but it’s versatile enough to be worn all year round with workwear and weekend wear alike.
Price at time of publish: $220
For the Modern Classic: Tiffany Elsa Peretti Open Heart Stud Earrings
Material: Silver | Width: 11mm
Anything Tiffany is totally classic and heirloom-worthy, but especially pieces from their Elsa Peretti line. With its modern edges and simple shapes, the open heart has become a signature that will never go out of style—just like a pair of classic studs, ideal for everyday wear for years to come.
Price at time of publish: $375
To Celebrate the Amazing Times Together: Talley & Twine Mother of Pearl Leather Watch
Material: Stainless steel and leather | Size: 41mm
Remind your Valentine of the wonderful moments you’ve spent together with a beautifully designed, goes-with-everything watch. The mother of pearl face on this piece from Talley & Twine gives it a unique edge while the band and face feel timeless—pun intended.
For the Fashion-Forward Valentine: ARK Diamond Infinity Huggies
Materials: 18k yellow gold and diamond | Width: 6mm | Height: 12mm | Length: 10mm
Your love will last forever, just like these delicate diamond huggie earrings. They’re beautiful in their simplicity but would also be striking as part of an ear stack. If you want to give (or get) diamonds but aren’t into classic studs, huggies are a popular way to add some sparkle to your ears.
For the One Who’s Thinking Pink: David Yurman Chatelaine Pavé Bezel Ring in 18K Gold with Pink Tourmaline
Materials: 18k yellow gold and pink tourmaline | Ring: 7mm
If Valentine’s Day is their favorite day of the year, your Valentine will flip for this flirty pink tourmaline piece from David Yurman. (It’s also available in citrine, garnet, blue topaz, turquoise, and peridot.) The piece is pure Yurman goodness with the signature rope band and square-cut shape, and the pavé diamonds around the stone add extra twinkle and charm.
Price at time of publish: $2,250 for 18k yellow gold, pink tourmaline
For a Glamorous Gift: Blue Nile Diamond Tennis Bracelet
Material: 14k yellow gold | Length: 7" | Width: 0.0625"
The tennis bracelet is having a moment once again! It’s been a popular choice for gift-giving since it became popular via athlete Chris Evert. You can wear this elegant diamond bracelet on its own or layer it with an Apple Watch and other bracelets for a unique stack. It goes with everything!
For All Eternity: Vrai Baguette Infinity Wedding Band
Metals: Platinum, 18k white gold, 18k yellow gold, or 14k rose gold | Band Width: 1.70mm | Band Depth: 1.90mm
Whether you add it to a ring stack or wear it on its own, this gorgeous baguette infinity band is pure sustainable sophistication. Choose from platinum, white gold, rose gold, or yellow gold metals and give the gift of eternal love—and sheer diamond beauty.
Price at time of publish: $1,900
For the Modern Sophisticate: Van Cleef & Arpels Sweet Alhambra Pendant
Materials: Rose gold and carnelian | Chain Length: 15.75"
Talk about iconic! The Van Cleef & Arpels Alhambra motif has become one of the most iconic jewelry pieces of all time, and this carnelian and rose gold version gives it a cute—but no less sophisticated—Valentine’s Day twist.
Price at time of publish: $1,680
How much should I spend on Valetine's Day jewelry?
There is no right amount to spend on Valentine's Day jewelry—it all depends on your budget. There are plenty of gorgeous yet affordable options to choose from. Or, you can splurge on more expensive pieces.
Where can I shop for Valentine's Day jewelry?
You can shop for Valentine's Day jewelry almost anywhere. Browse retailers like Tiffany & Co., Vrai, David Yurman, and Blue Nile online or visit a local boutique or jeweler.