Seems like only yesterday we met Whitney Port on The Hills. After her own beyond-stylish 2015 wedding (we'll never forget that high-low wedding dress!), we can definitely say the MTV alum is an expert when it comes to throwing a sophisticated event. Port's now taking that expertise to the world of flowers! The expectant mom has partnered with Lauren Resnik on Bloom2Bloom, a fashion-forward flower line that delivers fresh, locally grown blooms to your doorstep and gives to a charity called Wish Upon a Teen's Design a Room program with each purchase.
Resnik started the company a few years ago, but after meeting Port at an event this summer and hitting it off, she saw an opportunity for them to partner and bring the company to a whole new level. "It happened very organically," said Port, and the timing was right, since she stopped doing her clothing line, Whitney Eve, last spring.
Brides.com chatted with the former reality star turned designer about her new company and some great flower-related gift ideas for your wedding.
Q: Why flowers?
A: I'm definitely a girl's girl and have always loved buying flowers to warm up a room. I just think they really cozy it up and are a perfect accessory for any home.
Q: Could these beautiful flower arrangements be used for weddings in maybe some nontraditional ways?
A: I think they could definitely be the perfect bridesmaid gift. A bouquet or flower arrangement is the perfect way to send an invitation or save-the-date. I think that sending fresh flowers would be a really cute idea because it's not just something on paper that can be thrown away. I also think our upcoming succulents line could be a great option too. Then they have this beautiful succulent that lasts for so long, and then they think of that gesture when they see it in their home. Flowers are a really beautiful gift in the preparation leading up to a wedding.
Q: Can you tell us more about the succulents line?
A: The succulent arrangements range from singulars to curated designs in glass bowls and are created by Lauren and me. I can't believe I just thought of this, but [succulent arranging] was actually the activity me and my bridesmaids did at the wedding shower my sisters threw for me. Each attendee got to bring home her own terrarium as a gift. My whole wedding was actually plants and succulents. I didn't have any flowers at my wedding except in my bouquet, and then just plants, cacti, and succulents everywhere else. Just all kinds of greenery.
The arrangements range from $45 to $55, and the blooms are picked no more than 24 to 48 hours before delivery—so you know you're getting the absolute freshest.