Where to Save and When to Splurge on Wedding Beauty Products

Because your wedding budget applies to your lipstick, too

Updated 12/23/18

Larissa Cleveland

Your wedding budget applies to more than just the venue and your bridal gown. All of your wedding beauty products—from the lipstick you'll wear for that ceremony kiss to the hairspray that'll keep your mane from wilting on the dance floor—should be factored in, too. And just like your venue and wedding-day ensemble, you should know when to save and where to splurge on your bridal beauty essentials.

Sure, you know that you can skip the favors to splurge on the open bar. But do you really need to pull out the credit card for high-end mascara or will a trusty drugstore brand hold up to all your wedding-day tears? What about a concealer to cover any dark circles from a late night of wedding planning—should you save or splurge? Luckily, not all of your products have to come with a jaw-dropping price tag. Thanks to so many high-quality drugstore brands on the market today, you can save tons of cash on certain makeup must-haves. But, that being said, there are definitely some products that are worth the splurge.

Here's what to save and splurge on when it comes to wedding beauty products.

Splurge On: Skincare

“If your skin looks great, everything else will just work,” says makeup artist and influencer Katie Jane Hughes. That’s why it’s smart to invest in a good moisturizer, retinoid serum, and (of course!) a sunscreen. “It’s the crucial step in your beauty routine,” says L.A. dermatologist Rachael Cayce. She says a $200 face cream might seem like a splurge, “but it should last for six months or longer of daily use.”

Sisley Paris Black Rose Skin Infusion Cream

Courtesy of Nordstrom

The sweet-smelling rich cream melts into a water-like serum when it hits your skin, plumping and smoothing with its luxurious texture.

SHOP NOW: Nordstrom, $195

Sunday Riley Juno Essential Face Oil

Courtesy of Nordstrom

With a blend of cold-pressed superfood seed oils, essential amino acids, Omegas 3, 6 and 9, and vitamins A and C, a radiant complexion is particularly guaranteed with this nourishing oil.

SHOP NOW: Nordstrom, $72

Save On: Mascara

With clump-free, waterproof formulas available at the drugstore, there's no reason to shell out the big bucks. You can have lush, full lashes for the cost of your Starbucks order!

Maybelline Total Temptation Mascara

Courtesy of Target

This creamy formula is infused with coconut extract for soft, separated, voluminous lashes.

SHOP NOW: Target, $6.99

Splurge On: Foundation and Concealer

“One place I wouldn’t skimp is foundation,” says Hughes, who likes Giorgio Armani Luminous Silk foundation for its sheer coverage. “It goes a long way.”

Giorgio Armani Luminous Silk Foundation

Courtesy of Nordstrom

This silky, oil-free foundation sculpts and brightens skin for a flawless, glowing look.

SHOP NOW: Giorgio Armani, $64

Save On: Trendy Makeup Shades

“Play with color!” says Hughes, who recommends opting for affordable drugstore brands to test an eyeliner or lip gloss in a trending shade.

L'Oreal Paris Infallible Paints Eyeliner in Intrepid Teal

Courtesy of Walmart

This felt-tipped liquid eyeliner offers impressive control and a punchy hue perfect for your bachelorette party.

SHOP NOW: Target, $4.56

Splurge On: Highlighter

A pricier highlighter will get you better blendability and a more natural lit-from-within glow, thanks to finely milled pigments and ultra-fine shimmer.

Becca Shimmering Skin Perfector Pressed Highlighter

Courtesy of Becca

The ultra-fine, multi-toned pearls in this fan-favorite highlighter deliver a luminescent finish, and the buttery texture never looks cakey.

SHOP NOW: Sephora, $38

This story originally appeared in the February/March 2019 issue of Brides, on stands starting December 18.

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