Tiffany & Co. is here for engagement ring shopping season as much as we are. Just in time for cuffing engagement season—yes, your social media feed is about to get flooded with a lot of "I said yes," posts—we're dishing all of the deets on Tiffany & Co.'s fabulous signature diamond cut, which is sure to become another icon, just like the Tiffany® Setting. Introducing the Tiffany True setting—a modern take on a classic that's destined for greatness.
The classic Tiffany® Setting engagement ring has a very special friend. The storied brand's engagement collection offering first introduced the Tiffany True ring—a modern take on the classic cut that emphasizes a minimal aesthetic and architectural design—in late 2018. The design was the brand's first new ring release in almost a decade, really upping the ante for the cut's unveiling. And rest assured, it did not disappoint.
Tiffany & Co.'s chief artistic officer, Reed Krakoff, echoes the modern sensibility of the new style. “Tiffany has symbolized the ultimate in love and commitment since 1886 with the invention of the original Tiffany® Setting. Now, the launch of Tiffany True with its unique setting and expert cut, we are introducing a supreme expression of modern love.”
The cut exposes the diamond's true beauty (hence the name!), showcasing more of the diamond's main facet and exposing the stone to more light—a.k.a. a brighter shine! In fact, the whole design of the ring aims to show off the diamond's purity—from the prongs that blend into the diamond, to the delicate band reflecting light in such a way that showcases the diamond's shine, to the subtle "T" engraved on the band itself. And you can rest easy, as is the case with all of Tiffany & Co.'s diamond—the True cut is environmentally and ethically sourced.
Available in a platinum band with a colorless True-cut diamond, and an 18K yellow gold band with a yellow cushion-cut diamond, the Tiffany True first hit stores in the fall of 2018 in North America and worldwide in 2019.