Courtesy of The Occasions Group
You've seen eco-friendly invitations before. But what does that really mean? Charlene Staples, brand manager for the new wedding invitation line Naturally Ever After, debunks some common "green" stationery myths and talks to us about what to look for when choosing environmentally savvy invitations.
"The term eco-friendly tells us that the product we are about to buy, or the action we are about to take, is going to help our environment in some way," says Staples. But because the definition is so broad it can easily be misused, therefore Staples advises consumers to research any products, services or ideas that claim to be eco-friendly.
One common misconception in the paper and invitation industry is the difference between post-consumer fibers and recycled papers. "With post-consumer fibers, you can be certain the materials used to create the invitation have seen consumer hands and were recycled after use," Staples says. "Sometimes the term 'recycled' is used when the printer reuses its own waste paper (the excess created from making invitations) as recycled paper. Therefore, invitations that say recycled may still use original paper." ...