Bay Area Brides: Put These San Francisco Bridal Salons On Your Radar

From vintage vibes to top designers, these retailers have it all

Updated 10/05/19

Courtesy of Loho Bride

There is no one type of Bay Area bride. Whether you want to get hitched in the natural paradise of nearby Big Sur, the vintage vibe of Napa, or trendy downtown San Fran, there’s a bridal shop to suit your needs. It’s not hard to find some of the top designer gowns in the world, and it’s just as easy to get a custom dress while still maintaining a budget. The hardest part will be deciding where to start. That’s why we’ve rounded up the top bridal salons in San Francisco.

Marina Morrison Bridal Salon

The current owner Sydney loved her bridal experience so much here, she decided to buy the store. Under her guidance, the open stock showroom is now Northern California’s exclusive retailer for several highly-coveted European and American designers like Alon Livné and Hayley Paige. She also scours Instagram to find hot new designers and currently loves Kate Halfpenny whose dresses can create two to three looks in one night.

Nordstrom Wedding Suite

Here you’ll get all the attention of a private salon with the perks of being in a department store. Choose between designers like Waters, Matthew Christopher, and Bliss Line by Monique Lhuillier, and the stylist is sure to bring out the rack of belts, veils, and accessories to customize each look. Shoes (I do in Choo, anyone?) and undergarments are on hand too.

Loho Bride

An acronym standing for “League of Her Own,” LOHO is about statement dress, but with a boho vibe. Plus, it’s a total no-pressure zone. The staff makes sure to have your favorite music playing when you walk in and will take pictures in your top choice to send after your appointment, so you can pull the trigger on your own timeline.

And Something Blue

You’ll completely forget you’re in San Francisco at this Parisian-style boutique. Think antique telephones and turn-of-the-century newspaper wallpaper. The space is small, but brides love the intimate feel and that there are only two appointments at a time. You can browse through designers like Nicole Miller, Elizabeth Dye, and Love Yu, which all have that hint of a vintage vibe.

Trish Lee

San Francisco brides should feel confident in finding their dream gown with Tish Lee as she is a Bay Area native. All of her designs are produced in the city and reflect her love of that simple, vintage aesthetic. You’ll find gowns adorned with lace and cap sleeves all with a focus on top-notch fabrics and tailoring. “You get the designer’s specific insights and vision on which fabric, dress, and accessories would look best for the look you are going for,” raved one bride. Not to mention, the views from the studio overlooking Union Square are hard to beat.

Novella Bridal

While this Jackson Square boutique offers gowns from designers such as Pronovias, Essence of Australia, and Rosa Clara, brides love their custom-made offerings. You can choose to tweak a dress from one of their designers, repurpose an heirloom, or work with them directly to craft something from scratch. The owners are obsessed with perfect tailoring to ensure your gown fits and flows exactly how you want on your big day. And don’t think you have to shell out top dollar for a custom design. They start at just $1,500 making it a budget-friendly option.

Jin Wang

A sleek white, open space and accessories on display in glass cases make you feel as if you’re in an art gallery rather than a bridal shop. But that’s all just part of Wang’s serene and modern aesthetic. You won’t find racks packed with dresses here. Instead, it’s a carefully selected collection of gowns from high-end designers like Oscar de la Renta, Naeem Khan, and Lela Rose. “The selections were on point,” said one bride. “And the first one she put on me is the one I ended up with.”

Amy Kuschel San Francisco

Although they’ve been around for 20 years, the store’s mission has always remained the same: create custom gowns to flatter every bride. “Every dress here is handmade upstairs,” raved one bride. “So, picking a dress from here is like starting a blank canvas.” Yup, with the help of a dedicated designer, you get to choose every piece of fabric, decide on the colors, pick the embellishments, and know an expert will seamlessly put it all together. They’re known for their simple yet flattering silhouettes, perfect for that minimalist bride who still wants to make a statement.

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