So, you're ENGAGED. Has the light-headedness from your proposal worn off yet? If so, you know what you have to do: It's time to spread the news to the rest of the world and announce your engagement on social media. More than 60 percent of couples share on their socials within a few hours of the event, according to a survey from Wedding Wire. But, how can you tell your online community just how thrilled you are without coming off as annoying, cheesy, or arrogant? Here’s what you need to know about the etiquette of posting your engagement on social media.
1. Tell your nearest and dearest first
For most people, social media is an integral part of our daily lives. With almost 70 percent of Americans on Facebook and 35 percent on Instagram, according to Pew Research, it’s a bonafide phenomenon. However, before you grab your smartphone and rush to inform everyone you've ever followed or friended of your newly engaged status, call your mother. Letting your family and friends know before posting online is more than a courtesy; it’s a necessity. Your parents or little sister deserve better than finding out your big news on Facebook. Take time to make a couple of choice phone calls and send out some personalized text messages to the people you'd expect to do the same for you.
2. Choose a creative backdrop
Next, let’s talk about how you’re going to set up your engagement announcement photo. For a truly breathtaking snapshot, the background matters. If you’re already on a dream vacay, use any of the organic stunning options you have available, such as a golden beach or a balcony scene. If you happen to be on home turf, search for a location with good, natural light and a background that's not too busy. You don't want anything distracting from the brightness of your smile and that diamond.
3. Strike a pose with your partner
When it comes to engagement announcement photos, there are two prevailing styles—the ring picture and the couple pose. When in doubt, opt for the latter. While your loved ones are keen to see the ring in all its glittering glory, you mustn’t lose sight of what the post is all about: the two of you—pure and simple. We suggest choosing a posing style that best fits the personality of you and your partner, whether that's romantic, silly, or more conceptual. And by all means, make sure that your left hand is front and center.
4. Decide on a unique caption
If you're struggling to find the words, here are some fail-safe options to get you started and inspire spin-off ideas:
- The Sincere Caption: “Sam and I would like to announce that we’re tying the knot”
- The Pop Culture Reference: “He liked it, so he put a ring on it!”
- The Excited Post: “I can’t wait to be Mrs. Smith in 2020!’
Ultimately, the caption you choose will also reflect your personalities and your relationship. If you’re known for your wise-cracks, a humorous caption could be fun. On the other hand, if you’re the serious type, you might want to keep it simple. If you’re a total cheeseball, lean into it. You do you!
5. Use hashtags sparingly
There’s one major social media faux pas that you should avoid: Don’t laden your post with a hundred hashtags. Keep things simple and remember that the caption is more important anyways. However, if you’re a fan of hashtagging, here are four popular ones to use:
You might also want to take this opportunity to create your own hashtag so that people can follow you. The easiest way to do so is to combine your two surnames and the year of the wedding. For example, #SmithDaniels2020. You can then use your bespoke hashtag for all planning and wedding-related posts.
6. Avoid gushing too much
Okay, here’s the hardest rule to follow. When you’re making this momentous announcement, you should avoid gushing too much. You may want to write an essay about your romantic journey, but save that for a wedding speech or the "our story" section of your website, even. Chances are that your online friends won’t appreciate that level of soppiness in a social media post. And, it could actually make people feel insecure or jealous. Research from Indiana University suggests that the FOMO is real—most people believe they ‘aren’t as happy’ as their friends on social media. There’s a difference between making an announcement and rubbing it in people’s faces. Keep it light.
7. Prepare for the notification frenzy
You’ve done all of the above and hit "send." Breathe. In the moments after posting your announcement, you can expect nothing short of an onslaught. Buzz, buzz, buzz! Ping, ping, ping! Everyone from your best friend from college to your old work colleague is going to want to congratulate you. Maybe put your phone onto silent for an hour or so, and come back to it when you’re ready to deal with all that attention and adoration.