The juice boxes you loved to slurp as a kid just got an adult update. Electric Rosé wine pouches are Capri Sun–esque pouches filled with wine, and they're a total summertime-drinking game-changer. As the company's website puts it, the pouches are "intentionally ironic with a hint of nostalgia" (#TBT to your Lisa Frank/Power Rangers lunchbox from elementary school), and they chill more quickly than a bottle or can. According to PureWow, the single-serving adult beverages come in six-pack boxes, which are equivalent to one and a half bottles of wine.
Naturally, rosé goes with almost everything—fish, chicken, pasta, dessert—and it's famously summertime's most beloved bev. Thanks to these handy rosé wine pouches, those jaunting to picnics, barbecues, and other outdoor events will never have to lug a heavy bottle around again. And the best part? No corkscrew, or glasses, required — all you need is a handy straw.
Electric Rosé also gives part of the proceeds from every sale to Water2Wine, a charity that helps provide clean water to those in need. As its website puts it, "Change your rosé, change the world." As if you needed yet another excuse for drinking wine through a straw.
The handy little pouches are the latest in a long line of creative responses to the rosé obsession, which seems to be sticking around for the long haul. This summer alone, the pink drink has popped up in cans, popsicles (hello, "frosé), gummy bears, doughnuts, and, somehow, even deodorant.
The downside: As of now, Electric Rosé is available only at stores in Tennessee, New Jersey, Georgia, Connecticut, Maine, and New Hampshire. The company's website does, however, promise that it's growing "daily," so there's still a possibility that rosé enthusiasts could have a pouch in hand by season's end. Happy slurping!