Rent the Runway is already a fan favorite among fashionistas for its affordable designer rentals. But now, the company is taking on an even bigger clientele: brides! Today, Rent the Runway launched its full-service wedding concierge, a service designed to help brides (and bridesmaids... and guests...) find the perfect look for every part of their wedding journey, from the engagement photoshoot to the bridal shower.
Though the concierge program does not carry wedding day attire (i.e. wedding dresses), it is intended to fulfill any styling needs for the bride and her bridal party. Brides can choose from different packages, starting at $200 to rent for two events. Bridesmaids can also use the service, which includes packages that start at $159. All of the wedding packages include at-home fittings, personal styling, accessories, an on-call concierge, and more. What more does a gal need?
“Women rely on Rent the Runway during the most important moments in their lives, so it’s a natural step for us to offer a highly-personalized, full-service experience to make dressing for a wedding easier and more fun,” explained Jennifer Hyman, Rent the Runway cofounder and CEO . “We have unprecedented data on wedding attire and trends and are thrilled to leverage what we’ve learned directly from our eight million-plus users to provide this enhanced experience.”
All packages include the bride's chosen dress with a backup size and a backup style for every look. So, for example, if a bride chooses a package that comes with three looks for her engagement party, bridal shower, and bachelorette bash, she’ll get at-home try-ons for all three occasions (a service available to both brides and bridesmaids). Customers can add even more styles to try on at home for just $10 per additional look. Bridesmaids in the same city can also coordinate a fun fit-party, when the company sends all the bridal party looks to the same location or RTR store, so all your 'maids can try on their frocks together. (Champagne not included!)
Wedding guests will also get to reap the benefits of Rent the Runway's wedding concierge program, as participating brides will score a 20 percent off discount code to give to their guests to use on the site. Now they'll have no excuse for not sticking to your black tie dress code!
See more: What to Wear to Pre-Wedding Parties