After a nearly 65-year climb to the top of the bridal industry, Priscilla of Boston has decided to shutter its business. By Dec. 31, the company's 19 salons across the U.S. will close and all current orders will be filled, according to the website. The move reportedly comes in an effort to devote PoB's resources to its parent company, David's Bridal, to support David's growth as an industry leader.
PoB began in 1945 when Priscilla Kidder opened The Bride's Shop on Newbury Street in Boston. In almost no time, Priscilla made a name for herself in celebrity bridal couture, designing Grace Kelly's bridesmaids dresses and Presidential daughter Tricia Nixon's wedding gown (top left). Today, the PoB portfolio boasts a wealth of brands—Platinum by Priscilla of Boston, Jewel by Priscilla of Boston, The Dress by Priscilla of Boston, Melissa Sweet, Reverie by Melissa Sweet, and the Vineyard collection—all of which will be discontinued.
Throughout our own history, we've loved and respected the beauty of the PoB collections— we even recently featured a pearl-adorned silk organza gown on the cover of our Fall/Winter 2011 issue of Brides Chicago (bottom right). And so, with the warmest regards, Priscilla, we bid you farewell. —Phillip B. Crook