The Pre-Engagement Statistics You Need to Know

<p>Pre-Engagement Season</p>

Courtesy of Zola

Engagement season, the period of time between Thanksgiving and Valentine's Day when everyone on your Facebook newsfeed gets engaged, might be in full swing, but what about the time in limbo before that engagement ring selfie gets taken? Zola recently surveyed over 1,000 newlyweds and engaged couples about pre-engagement—you know, the relationship stage when a bride-to-be (or groom, for that matter!) is feeling in limbo waiting for their S.O. to get down on one knee. You might have even experienced it for yourself, and considering it is the season to put a ring on it, we bet you have at least one friend going through it right now.

The truth is that most couples today are planning for their future together before they become officially engaged. In fact, almost 100% of couples broach the subject of marriage before putting a ring on it, and the vast majority have dreams about what their big day will be like, from the dress to the decor. The survey also found that 60% of couples plan some part of their nuptials before becoming engaged.

From scheduling a potential-pre-proposal manicure to creating a secret (or not-so-secret) Pinterest board, pre-engagement activity is real. Here are some other statistics from the survey.

<p>Pre-Engagement Season</p><br><br>
Courtesy of Zola

Pre-Proposal Planning

94% of couples discussed marriage before getting engaged.
30% talked about getting engaged at least 1x per week, if not more frequently.
43% talked about getting engaged at least 1x per month.
5% only discussed marriage once before getting engaged.

60% of couples said they actually planned part of their wedding before becoming engaged. Of these,
50% of brides-to-be created a wedding Pinterest board.
15% read bridal magazines and wedding blogs.
26% consulted with friends/family about their dream wedding plans.
10% created a wedding planning checklist.

Zola also heard from brides who said that before getting engaged, they booked a venue, a photographer, wedding planner, went to pre-marital counseling, or even said yes to the dress in advance. Hey, whatever works! Here are some checklist items that brides said they thought about before becoming engaged, but did not necessarily take action on.


55% had a location in mind (30% had an actual venue in mind).
48% thought about what their wedding dress might look like.
32% considered who would be in their bridal party, where they would honeymoon, and what their wedding colors might be.
25% pinned pictures of flowers, decor and wedding invites.
20% had a wedding date in mind.

Other popular responses include wedding officiant, first dance song, and wedding cake options.

<p>Pre-Engagement Season</p><br><br>
Courtesy of Zola

Put a Ring on It

30% of brides admitted to getting a manicure only because they thought they were getting engaged. A little bit of sparkle and shine never hurt anybody!
70% of brides said they dreamed about the bling before getting a ring.

70% of brides-to-be also said they dropped bling hints (subtly and not-so-subtly).
50% of couples went ring shopping together.
57% of couples look at dream bling pictures together.
35% of couples went ring shopping together.

Remember that if pre-engaged friends do make it official, we offer $50 for every friend who creates a registry. Click here to learn more. Happy engagement season!

Jennifer Spector is the Director of Brand Strategy and Newlywed-At-Large at Zola, the wedding registry that will do anything for love. At Zola you’ll find all the gifts, experiences, and funds you want, all in one place. We help people get more of their registry. Sign up today and receive $25 towards your registry.

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