There has never been a better time to be a bride shopping for a plus-size wedding dress. With ASOS Curve, Eloquii in collaboration with Stone Fox Bride, and ModCloth all launching plus-size wedding dresses in the last year, women are finally getting the sophisticated wedding-dress options they deserve!
Despite the fact that the average American woman is a size 14, shopping for a plus-size wedding gown has been a trying time (instead of the super-fun one it should be!) for many until the last few years. But now, it seems brands have finally started listening to the conversation and giving plus-size brides-to-be tons of options when it comes to choosing their wedding-day look.
Plus-size subscription service Dia & Co released data back in February, along with a full-page ad in The New York Times calling on designers to start accounting for women of all sizes, that found that 72 percent of the 1,500 women (who identified as plus-size) surveyed said they do not believe fashion designers create their designs with the average American woman in mind. And almost 80 percent said they would spend more money on clothing if they had more options.
We're definitely seeing this impact when it comes to bridal trends. ASOS Curve, Stone Fox Bride, and ModCloth are just a few of the retailers who have launched plus-size bridal lines, and more and more brands and styling services are expanding their plus-size offerings (including Stitch Fix, Fabletics, Nike, and Forever 21). So why is this all happening now?
Nadia Boujarwah, co-founder and CEO of Dia & Co., told Brides.com, “All women should have options when it comes to fashion, especially the 67 percent of women in this country who wear plus-size clothing. That couldn't be more relevant than when it comes to the clothes we choose for life's most cherished moments, including weddings.” She continued, “It has long been clear that all women want to be able to use clothes to celebrate. That's true whether you're a size 4 or a size 24. However, the fashion industry has been slow to serve women who wear size 14 and up, often citing a lack of demand for stylish plus-size clothing. I know on both a personal and a professional level that the demand is overwhelming!”
Boujarwah credits this tipping point occurring right now to plus-size fashion bloggers like Gabi Gregg (GabiFresh) and Tanesha Awasthi (Girl With Curves) coming into the spotlight, as well as outspoken celebrities like Leslie Jones, Chrissy Metz, and Ashley Graham putting the inclusivity issue front and center. “Brands are waking up to the fact that women of all sizes want to participate in fashion. When it comes to weddings specifically, the coverage of Nicolette Mason's and Lindy West's weddings was highly influential and played a key role in expanding perceptions of what an aspirational wedding looks like,” she said. And we couldn't agree more. Check out their weddings below for major inspiration and to see more gorgeous plus-size wedding dresses.