Meghan Markle's potential wedding dress might be one of the most talked about pieces of contemporary fashion—and with good reason. A royal wedding budget combined with a style fit to kill means Markle is destined to sport a show-stopping, trendsetting number for her May 19 nuptials that the world is dying to see. And, while the public unfortunately has no concrete information or visuals of the already notorious gown fit for a future duchess, it surprisingly seems that Markle's future wedding dress is already making huge waves across the bridal industry.
The "Meghan Effect" or "Meghan Phenomenon" has already been coined when it comes to wedding planning in general. Future brides have been quick to hop on the Markle Mania bandwagon this past year, with increases in London proposals, custom engagement rings (to sparkle like Markle), and wedding castle venues. So, naturally, once rumors began circulating regarding Markle's potential wedding dress designers, it was only a matter of time before the "Meghan Effect" struck again and future brides attempted to mimick Markle even further.
Lyst, a worldwide fashion search platftorm, proved in its 2018 Wedding Fashion Report that the "Meghan Effect" is no joke. After pulling data from 12,000 online stores and designers, Lyst discovered increased searches for some of the top designers the future royal bride is pitted to wear on her big day. While the lucky label designing her gown is still under wraps, Lyst reported a 38 percent increase in Roland Mouret searches (one of Markle's go-to designers and friend), a 43 percent search increase for Erdem, a 79 percent increase for Misha Nonoo (another of Markle's close comrades), and an 82 percent spike in searches for the British label Ralph & Russo. It's still unconfirmed, but new insider information points to Ralph & Russo, which Markle sported for her engagement photos, as the royal wedding dress designer of choice. Scope out these dress designers while they're hot, all Markle-obsessed brides!
It also seems like Markle isn't the only famous bride stirring up wedding trends—Lyst's data rounded up the most influential celebrity weddings within the past year based on search and sale increases. Pippa Middleton, who walked down the aisle last May, took the number one spot. Lyst reported a 148 percent search increase for the designer of her lace wedding dress, Giles Deacon, which created the largest search boost of any wedding dress designer during the year. Celeb bride runner-ups with the most wedding-related searches included Serena Williams for her bedazzled Nike Cortez shoes at her reception, Emily Ratajkowski and her Zara city hall pantsuit, Miranda Kerr, and recent bride Chanel Iman's lace capelet.
Markle reportedly had her first wedding dress fitting in January, and royal reporter Omid Scobie revealed to ABC News that she "expressed the desire to wear something simple and classy and very elegant." Perhaps this lengthy term will also garner more search traffic as brides try to channel their inner Meghan Markles. Other rumored royal gown designers include Inbal Dror and Alexander McQueen, the label behind Kate Middleton's wedding dress.
Only time will tell which designer Markle will actually sport down the aisle, but thankfully for the time being, we can satisfy our royal wedding dress fantasies by searching some of her go-to brands for inspiration. Once her dress and designer are actually revealed, we can only imagine the inevitable search increase frenzy that will ensue.