Maggie Sottero is a wildly popular bridal brand, and we sat down with Kelly Midgley, the brand's creative director, to learn about how she handles designing huge collections (85 to 100 wedding dress styles per season!), her favorite silhouettes, and the brand's recent collaboration with newly married star of The Bachelorette, Desiree Hartstock.
Maggie Sottero gowns are designed with tradition in mind.
"We're inspired by the new traditional bride," explained Midgley. "When we begin designing a collection, we channel her desires and dreams into each wedding dress. From our initial design concept to the final fitting, our commitment to impeccable styling and incomparable fit remains our guiding principle. We imagine every step of a bride's journey — from her first fitting to the moment she says 'I do.'"
Dreaming of a lace gown? Maggie Sottero might have your perfect dress.
When asked about her favorite fabric for bridal gowns, the creative director explained, "Right now, we're obsessed with lace! It's a timeless fabrication for bridal. There are so many different types of lace, and it's always enjoyable to play with lace swatches, and choose the perfect kind for each gown."
Photo: Courtesy of Maggie Sottero
If you're having a hard time finding a dress that you love, in your budget, look to Maggie Sottero.
"We typically debut between 85 to 110 unique styles each season," said Midgley, when asked about the variety of styles in the collections. Her favorite silhouettes? "We love the fit-and-flare silhouette. It shows off a woman's curves while the voluminous skirt moves beautifully as she walks down the aisle and dances the night away."
The Bachelorette's Desiree Hartstock recently married her fiancé (now husband!) Chris Siegfried, wearing a custom Maggie Sottero wedding dress — and brides can shop from Desiree's capsule collection of gowns with the brand!
"Desiree collaborated with us to design two one-of-a-kind looks. Her ceremony gown was a form-fitting one-shoulder gown of embroidered ivory lace cascading down the bodice and into a full godet skirt of blush tulle. A dramatic lace illusion neckline dropped over her shoulder, and gave way to a sexy bare back," she explained. Her second look? A dance floor-ready dress for the reception. "Desiree's reception gown was an elegant ivory chiffon sheath with a deep V-neckline, sheer cap-sleeves, and a stunning illusion keyhole back, all adorned with elaborate Art Deco crystal beading and finished with an ivory ribbon belt. It was floor-length and comfortable, perfect for dancing the night away with Chris."