If you're looking for those perfect, modern, Instagrammable bridesmaid dresses for a wedding even as soon as this spring, then you needn't worry, because L.A.–based designer Lily Ashwell has totally got you. Last month she expanded her already super popular Bespoke Wedding Collection, and you don't even have to live near her Venice, California, store. As of January 31st, online customers are now able to customize her designs, a feature that only used to be available for in-store customers. Her designs are not only highly coveted but also highly convenient, a blessing for a busy bride-to-be.
Picking out a bridesmaid dress that pleases everyone is already quite a feat, so Ashwell's new custom design feature is a real lifesaver for the bride and her 'maids. The newly launched hub allows shoppers to customize the dress of their choice with control over key design elements such the style, size, and color combinations. The Bespoke Wedding line offers five handpicked designs ranging from bias-cut slip dress to an ethereal kimono-inspired silk wrap-dress. These are the perfect go-to dresses not only for the bridal party but for the bride at all her various events. And with prices capping at $550, you actually will be able to afford to go on a honeymoon! Each dress is available in an array of 10 shades for customers to choose from—whites and neutrals, pastels, and a couple of deep, moody tones. With this new feature, bridal parties and brides are really encouraged to mix and match. To make the shopping experience even a little easier, the customer can also now order a silk-swatch booklet of the colors to ensure they pick the perfect one when ordering the full dress.
Plus, with no limited quantity, as the dresses are made to order, styles will never go out of stock, which eliminates a huge amount of worry. And they are delivered within six to eight weeks after purchase. We spoke with the designer about this expansion and why her dresses have become such a boon for weddings.
Brides: Why did you decide to bring the Bespoke collection online? How has the response been?
Ashwell: Our Bespoke Wedding Collection is all about beauty and convenience—100 percent silk dresses, made to order in L.A., sold direct to consumer at an accessible price point. Allowing shoppers to place custom orders through the site was the next step for us in added convenience. The response has been overwhelmingly positive—we're so excited!
Brides: Why do you think the demand is so high for these dresses? You really cater to the modern bride aesthetic.
Ashwell: I've been a bridesmaid a few times in the last year and every time, it's a struggle come dress-picking time. Today's modern bohemian bride wants her big day to reflect her personal style and that modern vintage-inspired dress everyone wants is surprisingly difficult to find. And if you're lucky enough to find it, it's usually sold out in your color/size combination.
The silhouettes, colors and fabrics we offer cater to this new-wave bridal party—and our service couldn't be more convenient. Your choice is never sold out because your dress is made just for you.
Brides: Why did you decide to narrow down the colors from 23 to 10?
Ashwell: I initially had 23 color offerings because I wanted to cater to every bride's palette. But I soon found most women wanted my eye to help refine their vision. I sought to curate 10 gorgeous hues that would compliment any color scheme—and I'm pleased to say that's what we've accomplished!
Brides: What is your design process? Where do you take inspiration from?
Ashwell: I'm a big lover of vintage (particularly 1940's bias slips and gowns). My inspiration usually begins with a few vintage-inspiration pieces—and refining silhouette and feel for the modern woman.
See More: The Best Beauty Bridesmaid Gifts
Brides: What are some of your favorite wedding trends right now?
Ashwell: I just love seeing people inspired and creative—so I'm happy modern couples are using their special day as an outlet to express their personal aesthetic and lifestyle. The end result is much more unique and intimate than the uptight wedding stereotypes of decades past. Actual trends I'm a fan of—I love the farm-to-table vibe with homemade accents (like wildflower arrangements and perfectly imperfect pastries).
Brides: What is next for the brand? Maybe a kids' line?
Ashwell: Kids most definitely. We're still in the very early stages—but "Little Lily" is definitely on my mind!