As photographs and video get more hi-def, and skincare technology advances, there's one more body part brides should add to their pre-wedding beauty prep plan: the décolletage. For those about to don their dream white gown, it's no longer enough to treat only your face with special serums and cremes — the décolletage, which covers the area from your chin down to your chest, is just as important a zone. Good facialists will treat the chest as well, but it's important to practice regular maintenance at home, too. Just as out-of-place tan lines can distract from the bride's blushing face, so can a rosy, wrinkled, crepey or discolored décolletage.
The good news: The skincare industry seems particularly focused on this potentially stressful situation. A handful of formulas promising to treat this oh-so-delicate area have recently hit shelves. Take Y Lift Neck and Decolletage Serum by London's 111Skin, for example. Its amino acid peptides help restore elasticity and firmness to sun-damaged or stressed skin. Stateside, SiO is one of the most revolutionary — and instant results–oriented — options. It's a three-part system aimed at smoothing and moisturizing the chest that works literally overnight. Use it in the weeks leading up to the big day, especially the night before, and maybe even during hair and makeup prep on your wedding day.
The SiO treatment begins with a few swipes with a moistened Decollete Cleansing Disc pad, which exfoliates lightly and clears the pores, followed by the SkinPad, a large, round, medical-grade silicone pad that sticks on the skin area that's essentially between and above the breasts (it's reusable up to 15 nights). Cosmetic dermatologist Dr. Dendy Engelman says it "is, in essence, forming a microclimate over the skin in order to create an optimal environment for it to adequately hydrate, plump and smooth on its own." It's maybe not the sexiest way to go to bed with your fiancé, but for solo nights it's well worth the odd sensation. Creases and lines women normally get from sleeping do not exist the next morning, and with continued use — and consistent application of a complementary day serum featuring stevia leaves that boosts collagen production — skin feels plumper and looks more youthful and evenly toned.
Many other products have debuted with descriptions aimed at the neck, which like the décolleté has thin skin and is more prone to redness and lines, but all are safe and beneficial for extending down towards the chest, too. Omorovicza is about to launch Firming Neck Cream, which uses two forms of hyaluronic acid along with white truffle enzymes and sesame seed extract to fight sagging and improve the skin's suppleness and firmness. The new NeckPerfect Complex by active skincare brand iS Clinical aims to gently exfoliate while boosting collagen, improving texture and contouring, with the help of rare botanical ingredients. Natural beauty guru Lina Hanson's Golden Treasures balm — featuring matcha, 24K gold and pearl — is a wonder-working product not only for the neck and down, but also for the eyes. It's aim is tightening, firming and brightening skin and boosting elasticity. For ultimate wedding-day radiance, it's a go-to beauty product.