Yes, we have shows like Say Yes to the Dress where we get to watch women finally find their perfect wedding dream dress. And then there are all those romantic comedies in which we get a great "trying on the dress" musical montage scene—the one from the Sex and the City movie gave women heart palpitations. But we have never had a show where we got to see the career of how the dress was designed from the first very first sketches to the finished product or had a peek at how the designer actually brings these dresses to life. That’s why we were so thrilled to hear that the highly-coveted wedding dress designer Hayley Paige, known for her ultra-feminine and fun aesthetic, will be getting her own docu-style series to give you a real glimpse into the inner-workings of her daily life.
The new show, which will premiere on TLC in January of 2018, will give viewers an in-depth behind-the-scenes look at everything that goes into developing the Hayley Paige collection. Though she's only 30-years-old, Paige has already had an incredible career. After landing a job with designer Jill Stuart straight out of Cornell, she then went on to be a designer for the Melissa Sweet bridal and bridesmaid collections and then became the primary designer for the first Marchesa Eterna bridal collection at Priscilla of Boston. After co-founding Something Borrowed LLC in early 2011 and then selling her share of the company, she was brought on as a head designer at JLM Couture in the fall of 2011. By the age of 25, Paige had her own namesake bridal collection. Since then she has designed dresses for Carrie Underwood, Chrissy Teigen, Olivia Wilde, and Aly Raisman, to name a few.
So what can we expect from this series? “Viewers will get a glimpse into my work environment, the razzle-dazzle of the bridal industry in presenting a new collection, and the special engagement I share with my brides,” Paige told Brides. Not only will her day-to-day activities be featured, but the show will also focus on mentorship, the competitive landscape of growing her business, and some of the less common challenges of customizing designs for brides, celebrities, and personalities around the world. Paige says a big part of the program will also be “shedding light on the importance of empowerment, emotional value, and generosity in the products and charities we highlight and partner with.” And we should also expect some fun animated bits as well!
Even though having a series can do great things for a brand, it can still be scary to make both you and your brand exposed and vulnerable to the world. Being on television had actually never been a goal of Paige’s, but the show is a way to reach more brides, celebrities, and foundations on a global level. However, this doesn’t mean she still wasn’t a little uncomfortable in front of the cameras! “I now have so much respect for people that do TV on the daily," says Paige. "It’s definitely something you need time to get used to and find your rhythm with. I almost feel like live interviews are easier because you have time to prepare." She adds, "But when you're shooting for a series, there is an expectation of improving and thinking on the spot. Coming up with new material is tough while also trying to be present.”
Paige also thinks the series will show some of the hard, challenging work that goes into a career like hers. Although she's surrounded by beautiful things all day and works with some very glamorous people, this isn’t all bluebirds and tiaras. “It’s definitely a labor-intensive career, but busy days also mean quick days. The main mantra I keep in my head is 'hustle and heart' will set you apart," Paige told Brides. "I hope the dynamism and happy energy we put into the collection resonates with our viewers. There is a profound gratitude in what we do, but as with most creative fields there is also vulnerability and a desire for validation."
If you're wondering if we'll see a typical workday for Paige, it actually seems that there isn’t much of a routine for this busy woman. “I am lucky to work in a very visual and playful environment; it’s also wonderfully emotional since there is such a personal attachment in what we create," Paige says. "There isn’t much of a routine in the day-to-day since things pop up like daisies needing to be watered!” While she's at her happiest when she has time to work on designs and be creative at work, Paige also loves getting her hands into other aspects of the business, such as working with the CEO, to help her understand more and balance her creative contributions.
What we may get to see, however, is Paige dealing with some work stress by jamming out to Fleetwood Mac, Creedence Clearwater, Pink Floyd, or really anything that's 70s rock. She says sometimes there are mornings when even her coffee needs a coffee, but keeping to-do lists and delegating with her team also help.
While the show sounds like it will be a whole lot of fun, Paige says the root of it is to really empower women. Her advice for women pursuing similar careers is to work hard and be brave. “Try not to just form habits, but actually create intent and feed your purpose. I also feel it is important to keep your blinders up and try not to preoccupy your brain with what everyone else is doing or worry about how many people are already doing what you want to do. There is room in every industry for the next great thing or an exciting new voice," Paige asserts. "Don’t be afraid to be the girl that goes for it.”