OK, brides-to-be and BFFs, this is the moment you’ve all been waiting for: Forever 21 has officially launched bridesmaids' dresses. No, this is not a drill. Your shopping go-to has teamed with Los Angeles–based designer Rory Laurie for a collection of six bridesmaids' dresses that are aimed to flatter every shape and size! Yeah, we’re excited too. We chatted up Rory Laurie to get the scoop on her Pretty by Rory bridesmaids' dress collection for Forever 21.
"The beautiful thing about women is that we are all different," Laurie said in a statement. And this collection is aiming to make every bridesmaid feel beautiful and comfortable. The collection includes dresses in A-line styles, flowing fabrics, and structured silhouettes, literally something for every type of wedding and for afterward too. “I see them working for all weddings! I can picture the dresses on a beach or in a ballroom. And the best part is you will wear the dress again and again,” Laurie told Brides.
And you can expect soft colors like the consistently popular blush and also coral, lavender, nude, and mint, as well as black printed florals. For her part, Laurie loves prints for bridesmaids' dresses (a trend we love too!), telling us, “People are starting to wear prints, and I of course love that!” As for what you won’t see in this new line, Laurie is aiming to put the comfort in bridesmaids' dresses. “Uncomfortable bridesmaids' dresses are just not fair for anyone,” Laurie told Brides.
The designer is most proud of the fact that these dresses are aimed to flatter everyone! “Today I was at Forever 21 [and got the chance to dress plenty of bridesmaids.] The thing that made me most happy is that they were all different shapes and sizes and they all looked so pretty. I offer many styles: bra friendly, low back, adjustable straps—there is a dress in the collection for everyone. And more to come.” Yes!
Laurie also aimed to address an age-old bridesmaid question: Where can I wear this dress after the wedding? “Vacation, beach, brunch, cocktail party, date night, bowling—well, maybe not bowling,” Laurie told Brides. We’d be totally on board with a bridesmaid rewearing her dress to the bowling alley.
Pretty by Rory launches today at Forever21.com