While heading to a bridal salon is an exciting adventure (The choices! The accessories! The excitement of finding The Dress!), wouldn't it be amazing if you could try on wedding dresses in the comfort of your home? Just imagine: Your appointment would be as long as you want, you could bring as many friends as you can fit in your living room, and you could sip champagne and nibble on snacks between dresses — not to mention avoiding stripping down to your skivvies in front of a stranger! Well, your dreams are about to come true, and then some.
Meet Floravere, the first custom wedding gown company delivering dresses straight to your door. The company is the brainchild of Molly Kang, a former consultant and corporate strategist who, frustrated by the antiquated process of shopping for her own bridal gown, set out to redefine the wedding dress shopping experience. Says Kang, "A wedding dress is one of the most special purchases a woman will make, yet the process of shopping for one hasn't been updated to reflect the needs of modern brides." She envisioned a way to purchase a luxury gown the same way she shops for the rest of her clothes: online, directly from the producer, and with no appointment necessary.
The result is an opportunity to shop for a custom — and customized — wedding gown in the comfort of your home. Gowns are designed and crafted by former artisans from Monique Lhuillier, Dior, Zac Posen, and Reem Acra, so you know you're getting a stunning and high-quality product. You're also getting amazing perks. Because the dresses are crafted exclusively for Floravere (and there's no storefront involved), all gowns cost under $4,000. Every gown is made to order, so you can tailor the gown to your own style, from changing the sleeve or train to adding monogramming and special details. And it gets even better! Instead of the typical turnaround time of six to nine months, your bespoke Floravere gown will be delivered within 10-15 weeks. Thats four months or less!
Here's how it works: Select up to three styles from the collection (named after fabulous women of literature to boot!) to be shipped to your door in their signature Bride Box (a service that's complimentary with any purchase). Then, invite your friends, pop the champagne, and throw a try-on party to choose the gown that's right for you. Then, return the samples and head to the site to order your gown. They use standard dress sizing instead of bridal sizing, and provide handy tips for measuring to make sure your fit is as close to perfect as possible.
Now on to the good stuff! Here's a peek at Floravere's collection of seven gowns, sure to fit almost any bridal style and available now!
This flowing silk chiffon gown is all about star-crossed romance. The hand-draped drop sleeves are removable, so you can dance your heart out once the ceremony is over. The option to add a thigh-high slit makes it totally modern, or stick with the classic A-line skirt and let the sheer bodice serve as your dose of sexy.
90s minimalism at its best, this slinky silk number is tailored and draped to perfection. A high neck, paired with a plunging sheer back, is both sleek and sexy. If you want a little more modesty, you can raise the back for slightly more coverage.
Individually embroidered blossoms and swirling vines over Chantilly lace harken back to this gown's Spanish inspiration. The slim skirt is endlessly flattering and the sheer illusion neckline (with either a sleeveless or long sleeve design) and creamy hue tie it all together.
The sweetheart neckline is totally classic, while the huge hand-embroidered flowers add a dose of modern drama that Rory would love. Instead of lay-flat lace, the flowers are 3D for eye-catching texture.
Floravere's take on a ball gown, this dress is sleek and structured, with seaming that's a couture bride's dream. Silk Mikado gives the dress some shape, while optional pockets(!) are perfect for stashing your lip gloss and a few tissues for the ceremony.
It looks classic, but this lace-and-tulle dress is hiding a sweet surprise: The tulle skirt is removable, revealing a lace mini dress for a night on the dance floor. Speaking of lace, it's from the same mill that made the lace on both Kate Middleton and Grace Kelly's gowns.
This gown is perfect for a bride who wants some shimmer. Delicate illusion sleeves and a fitted sweetheart bodice are covered with hand-sewn crystals and beads, while airy layers keep it light and flowing instead of bedazzled and heavy.