We absolutely love New York–based jewelry designer Eva Fehren's bold geometric pieces, so when we heard she was releasing new styles for her engagement-ring and wedding-band collection, White, we couldn't wait to see what she would introduce next. The rings, which offer a wider selection of metals and updated settings, are complete showstoppers on their own. Couple them with one of the designer's matching bands and you have a modern look sure to stand out from other #ringselfies. Here's what Fehren had to say about the pieces:
What inspired your latest collection?
I wanted to take a step back from my previous collections and design pieces that were toned down and minimal. I used a lot more rose gold than I have in the past and a lot less pavé diamonds. There is something incredibly elegant about a beautiful diamond simply set with no distractions. I really wanted to create a collection that was more accessible, with lower price points—pieces that were under the $15,000 mark.
Who is the woman you envision when you’re designing?
She has a strong sense of self and is tough but tender. She knows what she wants. She’s not willing to compromise on quality, and she’s a stickler for details. Our clients really come from all walks of life, and to put them under one umbrella is truly impossible! But one unifying quality is that they have really good taste in jewelry (wink, wink).
What trends have you seen in the way women are approaching engagement rings and wedding bands that inform your designs?
Bigger is not always better! Women are more focused on artistry, style, and design rather than simply the carat size of the center diamond. Some of my favorite pieces from our collection feature really beautiful small stones paired with a unique stack of bands. Stacking in general has become such a huge part of the jewelry industry, and I think people are now starting to discover that they can have a lot more fun with their bridal stack. It is a way for our client to tell her story in a way that is uniquely her own, and the way she combines her various pieces can evolve as she evolves.
Like with your style "Premier"?
This is the first ring in my collection, Eva Fehren White. I loved the idea of creating a piece that used a strong shape to modernize a traditional round diamond. The X lattice on the basket of the ring is a hidden detail that adds a bit of toughness and structure. I like to incorporate this balance of toughness and femininity into my pieces; I want my brides to feel powerful when they put their rings on.
Do you see that women are looking for more unique bands and metals, or has the trend been to favor traditional settings?
Our client is more often than not a less traditional bride. She's discovered that her engagement set doesn’t need to look like her mother’s! Our woman is looking for alternative options: a classic setting flipped on its head, a diamond caged in gold, or a simple inverted diamond—truly conversation pieces and modern heirlooms. But we have also seen a shift toward people selecting more modular, stacking bands (such as our "Shorty" ring and "Sergeant" ring) and have been wearing those as an engagement ring and wedding band.
Like your style "Hero"?
I am incredibly drawn to portrait-cut diamonds. There is something deliciously rebellious and irreverent about wearing a diamond that is cut like a sheet of glass, that has been pared down to something simple, modern, and understated. I love the strong, clean lines of this ring and the wearability of a low-cut stone.
We absolutely love the rose-gold options. Have you seen more women drawn to this metal?
We use a special custom alloy of rose gold that is blended to create more of a champagne or nude tone, as opposed to more harsh pink or red undertones. It really almost disappears on the skin, which we love! A lot of our clients have been drawn to rose gold, and I would say over 30 percent of our brides choose it for their final pieces.
Can you tell me more about the stones you use in your bridal collection?
We haven’t made an engagement ring (yet!) that didn’t feature a diamond center stone or diamond pavé. That being said, we offer many alternatives to white diamonds, like black, gray, pink, and yellow diamonds that our clients really adore.
How have you changed your approach to the different cuts of stones? What cuts have you seen rising in popularity?
I’ve always been infatuated with rare, geometric-cut stones: kite shaped, shield shaped, step-cut hexagons, etc. We’ve really seen a lot of our clients drawn to hexagons. Not only is it one of my favorite shapes, but the hexagon is also part of sacred geometry, which brings deeper meaning to the stone for some. We are also known for using very understated flat-cut stones, as well as gray diamonds, and they continue to perform very well for us.
I’m particularly drawn to your unconventional geometry; what inspired these unique settings?
Clean, streamlined design has always been a significant factor in my main collection. I love strong, refined, sharp shapes that are both iconic and imply a bit of rebelliousness. I think it is important to have a balance in every piece between femininity and beauty and edge. These same precise ideas play directly into my White collection. I’m constantly inspired by my native New York; everywhere you look, there is inspiration. I am drawn to the architecture, the streets, urban patterns such as crisscrossing of power lines, the cracks in the sidewalk, the color of cement foundations. And the people in this city are constantly informing me on what to do next, whether they realize it or not!