So far, we essentially only know one major detail regarding Princess Eugenie's elusive wedding dress—a British-based designer will be creating the famed frock. And with 10 days until the royal marries Jack Brooksbank, Brits seem to be latching on to this info and putting their money (quite literally) on the likely label of choice.
As was the case with Meghan Markle, folks across the pond have turned the next royal wedding into a gambling game, placing bets on potential dress designers that Princess Eugenie may have tapped as The One. According to the Daily Mail, one brand is officially coming out on top via Ladbrokes, an online betting service. The odds are currently in favor of...drum roll, please...Erdem.
Emerging with a 7/2 probability over Suzannah, Jenny Packham, and Alice Temperley, the current frontrunner does make a lot of sense. The future royal bride has sported pieces from the label on numerous occasions, including the gown from her official engagement portraits. Eugenie also previously admitted to British Vogue that she immediately knew who to enlist for the task, hence why she may have turned to a familiar face.
"[The dress] is the one thing that I was really decisive about," she said. "As soon as we announced the wedding, I knew the designer, and the look, straight away. I never thought I'd be the one who knew exactly what I like, but I've been pretty on top of it."
This fashion house also satisfies the aforementioned British-based criteria. Although the brand's namesake, Erdem Moralioglu, hails from Canada, he's since set up shop in the U.K. after the founding of his namesake collection. And, further supporting the claim, British tabloid Tatler has predicted either Erdem, Stella McCartney, or Vivienne Westwood as Eugenie's wedding day go-to, according to the Daily Mail.
However, while Erdem remains a top contender, this should still be taken with a grain of salt. After all, prior to the previous royal wedding, bookies were nowhere near predicting Meghan's Givenchy choice, instead leaning toward Ralph & Russo. Plus, Erdem was also deemed a shoo-in for the Duchess of Sussex's gown which, obvi, was not the case.
Regardless of who the coveted designer may be, the public will find out soon enough! In the meantime, curb your royal wedding dress fantasies with a few style predictions, courtesy of a handful of our favorite bridal designers.