Wedding hashtags are going strong, but have you thought about using Snapchat geofilters to up your social media game for the big day? They're graphic overlays that add another fun visual element to photo or video Snaps. Customized Snapchat geofilters were launched last year, and they're finally starting to gain a little traction in the wedding world.
Snapchat is especially fun to use at weddings because the pics and clips can give an awesomely candid and intimate look at the celebration as it's unfolding. "From the mimosa toast at the start of the day to the sweet images of the bride and groom dancing the night away, you want to capture every special moment," says Alisha Sims of Alisha Sims Photography. "People like to feel included in the experience, and Snapchat geofilters make the wedding experience even more personal and involve guests more."
So let's quickly walk through the process of creating a customized geofilter for your wedding. To start, plan to create the geofilter on your laptop or desktop computer. The technology isn't mobile-optimized, so you'll have to sit down and do it on a larger device. Once you've logged in and selected a geofilter type (choose from themes like wedding, love, celebrations, etc.) you can choose a specific template and then further design with colors, fonts, personalized text, and more. If you're feeling playful, you can even insert your Bitmoji or a Friendmoji that illustrates you and your soon-to-be spouse in cartoon form. It's super easy. No Photoshop skills needed. But if you're really photo savvy, you can nix the templates and use your own image editing software to design your own geofilter however you like.
Before hitting "finish," you'll want to make sure that your design fits within the app's guidelines and community guidelines. Then select the start and end times and geographical area for coverage. Snapchat will review the geofilter before approving it, but that only takes a business day or so.
Pretty easy, right? No need to set aside a big portion of your wedding budget for a fun geofilter either. A customizable Geofilter that covers one building for a few hours can be as little as $5.
The on-demand tags are a great way to give your event a more personal touch in the big, bold world of social media. Sims calls the feature "custom filter magic!" and enjoys helping couples create something that reflects their personality. She's even worked with the bride and groom's custom calligrapher to create a geofilter inspired by the invitations.
"It's really about listening to what they want," adds designer Rebecca Navarre, who recommends designing geofilters around themes, shared jokes, or the proposal story.
If you're worried about the temporary nature of Snapchat content when it comes to capturing your wedding day, don't fret. Snapchatters can easily save their own Snaps and Stories to their Memories, or simply download them to the phone's camera roll and you'll have permanent access.
Just make sure to alert your guests about the geofilter so they can start using it as they dive into the festivities. Plan on having signs that everyone can see from multiple entry points. Sims also suggests using geofilters throughout the entire experience, including the bridal shower and bachelor and bachelorette parties. "They work for any occasion, and they can be an awesome way to make any party or event more inclusive and fun for the guests, and yourself!" she says.