Claire Courtin-Clarins' Nontraditional Wedding Outfit Is Straight Off the French Runway

Who needs a white dress when you have a giant Jacquemus sun hat?

Updated 06/07/17

Victor Boyko

It's getting more common for brides to break free from tradition and make their weddings completely their own, and Claire Courtin-Clarins did so in a major way at her nuptials last weekend.

Courtin-Clarins, a member of the legendary Clarins family, decided to forgo the usual white dress or pantsuit for a more avant-garde, ultra-fashionable combination. The Parisian businesswoman (she is the founder of the C'Juice health food company) donned a look from French designer Jacquemus' spring 2017 runway collection that included a miniskirt-length, crisp, white button-up tunic with massively puffy sleeves, a cream-colored tailored vest, and a huge, wide-brimmed straw sun hat. For her summertime wedding, Courtin-Clarins wore the hat on her back, tied around her neck with a black bow, and she accessorized with a tiny cream-colored shoulder bag and white ankle boots. Her blond hair was slicked back into an elegant braided ponytail, and her makeup was simple and natural, fitting perfectly with her chic French-girl style.


Although there aren't many photos available from Courtin-Clarins' wedding day, the bride shared two sweet shots on her Instagram account. In one, which Courtin-Clarins captioned, "OUI," she and her groom stand hand in hand, backs to the camera, in a town hall building in the Sixth Arrondissement of Paris. In another, the newly married pair share a smooch outside the government building, underneath a red Clarins umbrella. "OUI OUI OUI," reads the happy bride's caption.

Cool French-girl style is definitely "in" this summer. Several designers have released collections of super-chic, nontraditional dresses and skirts in the last few weeks, and brides are snapping them up left and right. On-trend boutiques are reaping the rewards: England-based, mother-daughter-owned bridal shop the Mews is full of laid-back, effortless gowns from Parisian designers like Delphine Manivet and Laure de Sagazan. Rime Arodaky recently announced that it would be expanding to a New York City outpost to meet growing demand for this wedding style. Oui oui oui, indeed!

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