If you love Joanna Gaines interior design style, get ready to freak out. Chip and Joanna Gaines are launching a new registry line at Target and it's going to make your home look like the Fixer Upper duo just personally redecorated your abode. It's every HGTV lover's dream come true.
In November, Chip and Joanna will unleash Hearth & Hand, a Target registry line that will be added to Magnolia, their 300-item line with Target.
Hearth & Hand plans to keep Magnolia’s “signature aesthetic” that includes the vintage and industrial styles of their original line, with their trademark earthy white and sage color palettes. The registry line will feature everything from table setting pieces to all-around home décor, just in time for Thanksgiving.
“At the core of the Magnolia brand is the desire to make homes beautiful, but with a focus on family and practicality. We want to create spaces that families want to gather in,” Joanna said in a press release. “We’ve always dreamed of working with a retailer to create a collection that could reach more people at a more affordable price point. Coming together with Target not only allows us to design beautiful pieces for people all over the country, it also allows us to help communities in a bigger way than we could have ever imagined.”
“Partnering with Chip and Joanna to create a modern farmhouse collection available only at Target allows us to offer an aesthetic we know our guests will love,” Mark Tritton, Target’s EVP and chief merchandising officer said in the release. “That’s the magic of Target, and we can’t wait for our guests to enjoy this collection for years to come.”
The line will be available in stores and online starting November 5. The best part? Most of the line's products will be under $30. Bye-bye, paycheck!