While every bride is special in her own way, some prefer a particularly unique feel when it comes to their wedding dress. Sure, wearing white is classic and gorgeous, but a bride who feels like breaking the mold still has elegant options abound—thanks to the best stores in Chicago for purchasing that perfect not-white wedding dress.
It might seem counterintuitive to begin your unconventional dress search at a proper bridal boutique. However, just because their specialty is wedding dresses, doesn’t mean you’ll only find white. Bella Bianca is one of Chicago’s premiere full-service bridal salons, which means they carry a rainbow of options for both brides and bridesmaids. Brides can peruse their collection of glamorous full-length dresses, which includes everything from deep navy
If you’re looking for a bridal ensemble with designer clout, Felt in Logan Square is worth a visit. This quaint, upscale boutique carries both conventional and avant-garde labels, often with dressier, on-trend choices that could easily be bride-worthy. Felt also carries a unique variety of jewelry to give that nouveau wedding look some forward-thinking edge.
With its superior customer service and vast inventory, Neiman Marcus proves the ideal option for the non-conventional bride who requires a slew of options. The sleek store on Chicago’s Mag Mile carries all of the heavy hitters when it comes to glamorous, event-perfect designers. They often get exclusive styles too (like drop-dead gorgeous dresses from Lela Rose)! Request one of Neiman’s personal shoppers, who can present stunning non-white suggestions you may never have considered.
Rent the Runway
If you’re open to renting your wedding dress, then Rent The Runway can be a godsend for colorful, party-perfect gowns. Their brick-and-mortar store on Wabash is known for its stellar customer service and large variety. This includes both long and cocktail-length choices from minimal and elegant to sparkly and extravagant. It’s a selection that was made for the non-traditional, not-white wearing bride-to-be.