With Bridal Fashion Week soon approaching, it’s difficult to keep up with all the new and exciting bridalwear brands on the market. But there’s one freshly minted collection on our radar, and they’re already keeping us on our open-toe heels for more. Watters, one of America’s top female-owned bridal brands known for its unconventional and raw-yet-refined designs, just launched a new brand called By Watters and its first-ever online shopping platform. By Watters, and select bridesmaids looks from Wtoo by Watters, are currently on their website for purchase with additional exclusive styles available through BHLDN and Nordstrom. "Wedding day shopping can be daunting for some, so we are thrilled to offer our Watters girls a stress-free experience," said Watters's style director, Sydney Watters Dunbar. Who needs a bridal show invite when you can browse their ethereal looks from the comfort of your own bed?
Their direct-to-consumer brand offers exclusive wedding looks for both the budget-conscious bride and the lavish spending bride, with price points starting at $250 and up. "Our mission has always been to provide our brides with luxurious products that are accessible to everyone, so this latest venture seemed only natural for us," says Watters's founder, Vatana Watters. The bride who doesn't want to wait four to six months for her wedding gown delivery will significantly benefit from this modernized millennial service. All of their looks cater to the bride who puts comfort and versatility above everything else. Whether you’re shopping for a wedding gown, a bridesmaid dress, or plan on attending as a guest, Watters provides a wide selection of styles to meet your needs. Without further ado, we’re sharing our favorite dresses from their e-commerce, below.