Bumble users will no longer be able to swipe left—or right—on profile pictures showing guns.
On Monday, The New York Times reported, the women-centered dating app announced it would begin banning images of firearms across its platform, following the mass shootings in Parkland, Florida, and elsewhere. Bumble will also be donating $100,000 to the March for Our Lives rally against gun control led by Parkland survivors that takes place later this month.
Whitney Wolfe Herd, Bumble's founder and chief executive, said around 5,000 moderators around the world will start going through profiles and removing "gun-related content."
"This is not a politically driven decision, nor a decision driven by hatred of people's personal beliefs or choices," Herd told the Times. "Not everyone's going to love us for it, but it's the right thing to do."
Herd's new policy, the Times reported, is similar to Bumble's existing guidelines regarding nudity, fake photos, and hate speech and will apply to other weapons like knives. However, there are a few caveats: Users in military or law enforcement can post photos of themselves holding guns in uniform, gun photos on Instagram feeds connected to users' Bumble profiles won't be censored, and users like competitive sports shooters can appeal if their photos are banned.
"Compared to what's going on with Facebook and Twitter, we take a very proactive approach," she said, although she acknowledged that the policy is not "super black and white" and banning such photos is a "very tricky battle." "If I could police every other social platform in the world, I would," she added. Herd told the Times she wants to eventually start keeping gun content out of users' bios as well.