Breast Cancer Charity to Give Away Wedding Dresses

Brides Against Breast Cancer will donate 200 designer pieces to women affected by the disease

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As its name suggests, Brides Against Breast Cancer (BABC) is not just a breast cancer charity—it is an organization of women who seek to bring together brides who have been affected by the disease. In honor of Breast Cancer Awareness month in October, the organization has announced that it will donate 200 wedding dresses, and is currently taking applications.

“We are pleased to help women in financial need for their special day while also bringing awareness to breast cancer,” BABC CEO Drew Edwards said in a press release.

Here’s how it works: any bride-to-be who has dealt with breast cancer either personally or through a loved one, and has experienced financial hardship because of it, is encouraged to apply. Interested women should go to the BABC website, and browse the designer dresses on their online shop. Then go to the online form for this giveaway, and disclose how breast cancer has affected you. The final step is payment: a fee of $59 that will cover the cost of packing and shipping the dress. This is a major bargain for a wedding dress, especially for designs that retail in the thousands.

“The giveaway idea makes sense because we have plenty of dresses and we want to help women in need,” said BABC COO Rod Mackenzie. Since 1997, BABC has helped more than 50,000 women secure affordable wedding dresses, and has raised millions of dollars for breast cancer research, awareness, and support.

Throughout the year, BABC sells off-the-rack designer wedding dresses for up to 80% off retail. The dresses, donated from bridal salons and individual donors, and range from brand new to samples to certified pre-owned. Retail prices for dresses in the collection fall between $99 and $3,000, with couture designs on the higher end.

On average, women in the U.S. spend $1,500 on a ceremony dress, a number that has increased in recent years, and this is just a fraction of the overall cost of a wedding, which averages from $26,000 to $28,000.

That surpasses initial treatment costs for the typical breast cancer patient over 65, a figure that was at $23,078, with continued treatments costing around $2,207 for those patients, according to data from the National Cancer Institute.

Women who have had to undergo this treatment, or finance it for a loved one, face a potentially crippling situation if they plan to get married around the same time period. What should be a joyful time can turn into a stressful financial burden in situations like these. That’s why BABC was founded—to make sure this volatile disease doesn’t ruin what should be one of the happiest days of a woman’s life.

To apply, visit BABC’s dress giveaway landing page.

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