Even though we exhaustively cover the latest bridal market runways, seasonal dress trends and, of course, all the celebrity (and royal) nuptials that are blowing up your Twitter feed, we stand by the principle that wedding gowns are classic and, most of all, timeless. The most iconic gowns of the century—think: Grace Kelly’s high-neck lace, Kate Middleton’s modern long sleeves, Solange’s minimalist cape, and Bianca Jagger’s bridal suiting—will forever stand the test of time and, like in life, there’s much to glean from history.
Of course, the experts at the most renowned bridal salons in the country know a bit about that subject as they’ve spent years working with the most innovative and talented designers—and the most discerning brides to decide on their dream wedding day look. So whether you are searching for inspiration for your own upcoming wedding, happen to be a fashion merchandising history buff, or just love gazing at the most gorgeous dresses ever, you’ll be interested to discover which designs top the best-selling dresses of all-time list. So we sought out the expert of experts: Mark Ingram, owner of the prestigious Mark Ingram Atelier in Manhattan’s Upper East Side; Dorothy Silver, director of merchandising at the legendary Kleinfeld, a New York icon since 1941; and Elle Warren, co-owner of Warren Barrón in Dallas.
Tall or short, curvy or straight, all of these gowns really complement the bride to make her feel her most beautiful on her big day. After all, that’s what it really is about!
These three have been on the front lines and have much to say about their most coveted gowns and why these dresses mean to much to their brides—and themselves.
Mark Ingram, Owner, Mark Ingram Atelier, Founded in 2002, New York
Anne Barge, Style #617
“We named it ‘Deliza’ and we sold 46. We sold the first one in March 2011. It was an all-lace strapless mermaid dress that actually Anne Barge had been perfecting for years. It had a lot of style, a lot of shape. Lace was gaining in its popularity again in bridal then. Also, it was one of the first gowns with ivory lace and nude lining and it became a trend.”
Mira Zwillinger x Mark Ingram, Beatrice
“Mira Zwillinger is relatively new on the scene and I was the first to have her in the United States. We met years ago when she was doing only ready-to-wear and we collaborated on a dress called the Beatrice. We sold 48 of this dress since 2013 and we are still selling it. We sold two last month. It’s stunning. First of all, it’s so featherweight and Mira Zwillinger is very unique in how she constructs her bodices—almost like a pressed tulle that’s molded to your body. It gives every bride a small waistline and the skirt is a perfect A-line shape. There’s A-lines and there’s A-lines. This is the A-line shape.”
Dorothy Silver, Director of Merchandising, Kleinfeld, New York, Founded in 1941
Lazaro, Style #3108
“This sherbert colored tulle ball gown with a beaded belt debuted in 2010. Lazaro introduced sherbert and pastel colors into bridal. We carried it in a plus size and regular size and we sold it to brides of all kinds of shapes and sizes. Brides loved it because of the simplicity of the ruched bodice and natural waist.”
Sottero and Midgley, Adorae and Stella
“Kleinfeld has sold hundreds of these dresses from Sottero and Midgely by Maggie Sottero. The shape and form of these fit-and-flare dresses, plus the price point are key factors in the success of this dress.”
Elle Warren, Co-Owner, Warren Barron, Dallas, Founded in 2006
Vera Wang, Gemma
“For the past 10 years, Vera Wang has been the standard in the bridal industry and her Gemma gown did not disappoint. The gown features the famous ‘Vera’ mermaid fit, along with a thoughtfully draped raw-edge tulle detail—bringing in a hint of that modern flare making it the perfect blend of classic and contemporary.”
Monique Lhuillier, Severine
“This is also another favorite amongst our brides. Monique is known for capturing everything feminine and romantic about bridal and Severine is no exception. The gown is a ballerina-inspired bodice covered in Alençon lace paired with a soft blush A-line tulle skirt—making it the perfect choice for all our classic brides who want that romantic look with a touch of whimsy.”
Romona Keveza 5-Ply Crepe Gowns, Styles #RK7402 and #RK6463
“The new 5-ply crepe gowns by Romona Keveza come in an array of silhouettes and styles which make them appealing to many brides, while the signature 5-ply crepe gives them a rich texture—taking them from simple to extraordinary. These gowns are clean with all the detail focused on the immaculate tailoring. Think modern-day Carolyn Bessette-Kennedy. The underlying trait that makes brides say ‘yes’ to these dresses is that all of them complement a wide variety of body types. Tall or short, curvy or straight, all of these gowns really complement the bride to make her feel her most beautiful on her big day. After all, that’s what it really is about!”