Mascara can make your eyes look bigger, more awake, and generally more alluring, but many of them contain additives, such as dioxane, parabens, and phthalates, that are linked to troubling health consequences. Not so pretty, right? And while lush, full lashes are an integral part of any wedding day look, your mascara doesn't need to be riddled with chemicals to get them. If you think you're ready to jump on the green beauty bandwagon, finding safe, effective cosmetics isn’t as difficult as you may think. When it comes to nontoxic and natural mascaras, there are lots of safe and super-effective options that have come a long way since their goopy early days.
We asked makeup mavens to share the best clean formulas on the market. Don’t let the ingredient lists fool you—these natural wonders deliver all the aisle-worthy oomph of their conventional counterparts, but without the chemical preservatives and anti-fungals.
Below, see the 10 best nontoxic and natural mascaras that really work.
ILIA Limitless Lash Mascara
If you're looking for buildable volume, length, and a flirty flip, look no further. This award-winning, cult-favorite mascara lifts, lengthens, and curls with precision thanks to its unique, multi-length wand bristles and nourishing ingredients like arginine, shea butter, and beeswax. Plus, it won’t budge for hours but also washes off with warm water—saving you from scrubbing at the end of the evening.
SHOP NOW: Sephora, $28
W3ll People Expressionist Pro Mascara
Free of nasties (parabens, phthalates, sulfates, fragrance, etc.), this jojoba-infused formula gives lashes a lush, full appearance and comes in two shade options to choose from. Bonus: You don’t have to be a glam guru to achieve expert-level results. The high-tech rubber brush makes application a piece of cake.
SHOP NOW: Target, $18.99
Ere Perez Avocado Waterproof Mascara
Between exchanging vows and listening to heartfelt toasts, happy tears come with the territory. For brides who need a bit more staying power, this waterproof mascara is sure to be your sentimental savior. It pledges to lift and curl for a whopping 24 hours, so even if you fall asleep in your makeup, you'll wake up looking glamorous.
SHOP NOW: Credo Beauty, $26
RMS Beauty Volumizing Mascara
Want va-va-voom lashes? RMS Beauty brings the drama, delivering on its promise to volumize and thicken without sacrificing separation. This cult favorite also boasts a nourishing blend of natural oils, shea butter, and plant waxes to keep your lashes soft, healthy, and conditioned. We'd recommend stocking up on this one as it tends to sell out pretty quickly.
SHOP NOW: RMS Beauty, $28
Kjaer Weis Lengthening Mascara
Not only is Kjaer Weis certified organic and loaded with good-for-you ingredients, it comes with a genius wand that guarantees a defined, shapely look every time. The container is refillable too, which means less waste. That's great news for your peepers and the planet.
SHOP NOW: Credo Beauty, $30
Inika Long Lash Vegan Mascara
This award-winning vegan formulation totally deserves a spot in your beauty lineup. It’s packed with vitamin E and sunflower oil to condition while boosting length and fullness. On top of that, you don’t have to worry about flaking, clumping, or drying. Choose from black or brown shades to tailor your eye look.
SHOP NOW: Inika Organic, $45
Honest Beauty Extreme Length Mascara + Lash Primer
This lash-loving formula may not have the lowest price tag on our list, but considering the fact that it's a two-in-one powerhouse we'll gladly laud it as our budget-friendly pick. One side of the dual-ended tube preps the lashes with a nourishing primer while the clean mascara injects sky-high length and definition without parabens, paraffins, silicones, mineral oil, or synthetic fragrances. Bonus: This product flaunts an EWG Verified certification.
SHOP NOW: Amazon, $16.99
Erin’s Faces Matcha Mascara
This newbie is already creating a lot of buzz and with nine years in the making it's no surprise why. Available in black or dark brown shades, the hourglass-shaped brush lengthens and volumizes by delivering an innovative mix of hair strengthening ingredients like organic matcha and beta carotene along with plant-based fibers for that coveted falsie look. Plus, the squeaky clean formula is housed in a recyclable glass vial so it's just as easy on the environment is it is on the eyes.
SHOP NOW: Amazon, $32
Burt's Bees 100% Natural Nourishing Mascara
Oh, how we love a clean, natural drugstore find that can contend with even the most luxurious alternatives. The 100% (hello!) natural formula includes jojoba oil and glycerin to nourish the lashes while lengthening and defining. Plus, the mascara is ophthalmologist-tested so it won't irritate sensitive eyes or contact lens wearers. And did we mention it's less than $10 a pop?
SHOP NOW: Target, $9.59
Kosas The Big Clean Volumizing + Lash Care Mascara
If you're into full, fluffy, look-at-me lashes (who isn't?), we've got you covered. Formulated with hair care ingredients, this mascara not only brings on the intensely pigmented drama it also repairs lashes and supports their natural growth—which means more volume and more length with each use. And that revolutionary, rainbow-shaped brush? It makes sure no lash is left uncoated for the most optimized flutter effect.
SHOP NOW: Credo Beauty, $26