Boston may have been on the map for centuries, but when it comes to its bridal gown selection, it still makes a statement. You’ll find everything from top international brands and under-the-radar bohemian designers to salons crafting one-of-a-kind dresses from scratch. No wonder brides from all over flock to Beantown for their bridal needs. These are the best shops in the historic New England city.
Alix, the owner, wants brides to feel like they are walking into their best friend’s cool industrial loft in Beacon Hill. That means you get the entire place to yourself, since there's only one appointment at a time, and a dedicated stylist will deck you out from veil to heel in one of their many bohemian and ethereal designers like Claire Pettibone and Lela Rose.
2. L’Elite Bridal
The view from the salon of famous luxury shopping district Newbury Street is worth the trip alone. Add in the fact that nobody else in Massachusetts has the couture designers they carry, like Reem Acra and Naeem Khan, and you’ve got a bridal paradise. Then leave it to the expert seamstresses to take your chosen gown and turn it into a formfitting dream dress.
3. Flair Bridal
This cozy boutique is in the pricey Newbury Street shopping district but made its name as the only store to sell gowns under $3,000. The never-stuffy vibe is reflected in the choice of designers as well. Here you will find dresses by Hayley Paige, Nicole Miller, and Tara Keely, who focus more on unique necklines and sleeves rather than traditional ball gowns. No wonder some New York City brides made the trek up to Boston just to experience this salon.
4. I Do Wedding Dresses and Photography
It practically says it in the name. This open and airy boutique is truly a one-stop shop. Whether you need photographers, hair and makeup services, or wedding planning, it’s all available here. And, of course, they have plenty of dresses from designers like Casablanca, Milla Nova, and Enzoani. “There’s something for everyone,” raved one bride. “Whether you want flash, a simple look, or are middle of the road.” Most importantly, your dress purchase also includes one alteration and an embellishment (veil, tiara, etc.).
5. Musette Bridal
There’s no need to travel to Rome, Paris, or Barcelona to get the best in international wedding fashion. The simple, cozy shop has a collection of dresses from designers like Anne Barge, Romona Keveza, Lazaro, Rosa Clara, and Pronovias. All the gowns are that perfect blend of edginess and sophistication. Think sheer turtlenecks, asymmetrical bust lines, and dramatic low backs. But even though they have some of the world’s top labels, brides love that the range of prices (starting at $2,000) and styles.
6. Angela’s Bridal
If there’s one thing brides love the most about Angela’s, it’s the in-store catwalk. “I loved the runway they have set up with all the mirrors, and really felt like I got the bridal experience,” said one. And the shop carries dresses you want to show off from designers such as Pronovias, Essence of Australia, Allure, and Sophia Tolli. To make the experience even better, stylists will help you find the perfect gown in the stress-free environment, and everything is reasonably priced. “We had plenty of selection for our budget of $1,500 or less,” said one future Mrs. “I couldn't be happier with my dress.”
7. Firas Yousif Originals Bridal
Have a vision for a wedding dress that you can’t seem to find at any boutique? Firas Yousif will make that dream come true. Known for making custom gowns, he will start by sketching your vision before getting to work on making it come to life using the best fabrics and embellishments. “Firas really takes the time to understand what you are looking for in a gown, understands a woman’s figure, and provides a truly customized-experience,” said one bride. “I felt like a princess at every single one of my fittings and the final design we decided upon was impeccable.”