Jimena Von Knobloch Luengo and Jaime Landeta Rozpide did not have to search far for wedding-day inspiration. After all, the couple owns a jewelry company together that's based on one central figure: the Apodemia, a species of butterflies that travels from Brazil to Canada each year. The bride first became enamored with the butterflies while vacationing in Canada with her family—and that memory stuck with her for years to come. So much that, when she met Jaimie while at university in London, she shared the memory of the trip (and her love of nature) with her new boyfriend.
A year later, after her love of crafting jewels for friends turned into a full-fledged thing, he suggested that they leave the bustling streets of London and return to his hometown of Madrid. There, they co-founded a line of jewelry—with the signature butterfly logo—called Apodemia. (She acts as the creative director, while he's the CEO.)
And just as the special butterflies had inspired their relationship and jewelry brand, they became central to the couple's big day as well. "We know Apodemia is our job, but it is also our way of life," explains the bride. "I love butterflies so we chose to place as many butterflies as possible everywhere." And on July 22, 2017, they did, adding blue paper-cut silhouettes to the escort cards and embellishments to the bride's colorful dress by Beba's Closet.
So if you're a fan of whimsical touches, beautiful jewels, and bright details, keep reading to see more of this creative couple's big day, as photographed by Juanlu Real.
The designer bride naturally wore her own jewels for the big day. "My headdress was made with more than 800 natural tiny pearls intertwined to make the whole tiara," she says.
The bride worked with Spanish designer Belen Barbero of Beba's Closet to design her dream gown. "We are a very big family, and I took my aunts, my grandmother, my best friend, and even Jaime’s mother to the studio," says Jimena. "We really looked like a gypsy wedding family all together. It was really funny!" But despite the many voices and opinions bouncing around the room, Jimena says that she and Belen connected immediately. "The moment I went in and sat with Belen, I knew we understood each other and she knew I was looking for something different and unique."
Jimena's resulting gown featured long sleeves, a full, flowing skirt, and colorful embroidery—that, yes, incorporated her signature butterfly emblem on the sleeve. She paired the dress with jewelry from her own brand, as well as her grandmother's ring and platform Miu Miu heels.
The bride completed her look with a long, beautiful veil and an organic bridal bouquet.
Jaime worked with Suitz to create a special, colorful waistcoat. He paired the design with butterfly-shaped cufflinks by Apodemia, which he also gifted to his groomsmen. Before the ceremony, the guys got together to hang out, sing, and practice for the groom's special performance at the reception.
Jimena's father gave her a kiss on her forehead before walking her down the aisle.
The couple married in front of 400 guests at Iglesia de los Santos Justo y Pastor in Segovia. "I wanted to marry in a small village," says the bride. "And the chapel in the middle of the town is really pretty and detailed."
Inside, she added accents, like potted trees and peonies, inspired by the countryside as a special contrast to the gilded, historic space.
The couple sat at the altar alongside the groom's mother and the bride's father. The bride's sister delivered their rings during the ceremony. "It was really significant for us," says the bride of her sister's special task.
Jimena and Jaime made their grand exit through the chapel's stunning front door.
The couple drove a historic convertible car from the ceremony and to the banquet reception at a nearby venue in Segovia. Jimena calls this ride one of her favorite moments from the big day.
But first: Before meeting their guests at cocktail hour, the newlyweds slipped away for portraits. They treated this as an opportunity to relish in their excitement, showing off their wedding bands and tossing Jimena's bouquet in the air for fun.
Butterflies naturally made another appearance on the escort card display, where printed cards (with seating assignments) and paper cut-outs were attached to a metal structure.
"Our venue, La Estación, is an old factory, with the old train tracks passing through the interior of the whole building," Jimena explains. "It is wonderful, really industrial, and antique looking. Even the walls are impressive! We said yes to the place the moment we stepped inside."
That said, the couple did bring in potted trees and string lights to further beautify (and add warmth to!) the massive, industrial space. Tables were dressed with muted linens, woven place mats, and white china—and on top of each place setting, they added yet another butterfly detail in the form of a napkin holder. The final touch was a card that read, "You give me butterflies."
Jaime and his attendants serenaded Jimena during dinner and were met with cheers and applause by all. Jimena returned the sentiment when their first dance music starting playing, as she'd recorded the song "Yours" by Ella Henderson for the special occasion.
Following dinner, the bride divided up her bridal bouquet and handed out bundles to her very best friends. After, everyone hit the dance floor, where Jimena and Jaime had DJ Julio Torres playing late into the evening. "The music was just crazy," she says. "We had to warn everyone that last buses were leaving because nobody wanted to move from the dance floor!"
Ceremony Venue: Iglesia de los Santos Justo y Pastor || Reception Venue: La Estación || Bride's Dress & Veil: Beba's Closet || Bride's Jewelry & Gifts: Apodemia || Bride's Shoes: Miu Miu || Groom's Attire: Suitz || Floral Design: Bucaro || Catering: Ciboulette || Invitations: Depapel || Photography: Juanu Real