We used to think wedding dress shopping online was a game changer, but as it turns out, that was only the beginning. Specifically, when Amazon announced that it was getting into the luxury fashion business, we were excited to learn that brides had the opportunity to also buy their gowns from the online marketplace. But while shopping for standard essentials on the global platform has become a common ritual, searching for wedding-related clothing may not be as easy to navigate.
So whether you're looking for a rehearsal dinner outfit or on the hunt for an affordable wedding dress on a tight timeline, we put together a brief cheat sheet on how to find the best bridal looks on Amazon for your upcoming nuptials.
Peruse the Luxury Stores Section
Under "Luxury Stores", Amazon customers can shop high-end fashion and beauty brands—from designers like Oscar de la Renta, Sergio Hudson, and Elie Saab—for every event from the welcome party to the bridal shower and after-party.
“We’re excited about creating an elevated and inspiring customer experience, while also infusing innovative technology to make shopping easier and more delightful," Christine Beauchamp, president of Amazon Fashion, previously told Vogue. “We really believe this is an opportunity to partner with luxury brands who are seeking tools and a synergistic environment to bring luxury shopping into the future."
Simply select the "luxury stores" category on the left side of the search bar in order to be directed to this specific section. From there, you will have access to a variety of luxury items such as a white crystal mini dress from Christopher Kane and an ivory cutout midi from Peter Dundas. You can even buy pre-loved designer handbags (yes, Chanel is an option) and skincare essentials for your bridal beauty prep.
Shop from Independent Merchants
Aside from luxury stores, the retailer also offers a variety of wedding dresses and bridal looks via its independent merchants. When taking this route, you should first search for the exact specifications you're hoping to find, as this will help narrow down the options that appear in your results feed.
For instance, if you want a lace gown, be sure to type "lace wedding dress" into the search bar for your desired look. Or, if you're on the hunt for something for your bachelorette party, you can use keywords such as "silk white slip dress" or "white mini dress" to refine your search. The best part about this method is that it will allow you to find a plethora of wedding-worthy options, all at an affordable price. Seriously, most looks come in at under $200. That's the beauty of Amazon, everything you need—including affordable pricing, fast shipping, and a range of styles—is right at your fingertips.
However, be sure to also read the comments before making your final purchase, so that you're able to determine whether or not the quality of your desired ensemble is up to par. The last thing you want is to order a dress that's completely different from what you saw in the original photos.