Two of the biggest names in bridal fashion have joined forces and we couldn't be more excited to share the news! The 'Marchesa for Pronovias' debut collection was announced via a webinar on March 3, 2021, hosted by Georgina Chapman, Creative Director and Co-Founder of Marchesa, Amandine Ohayon, CEO of Pronovias, and Alessandra Rinaudo, Creative Director of Pronovias.
Labeled a "modern-day couture collection," the collaboration came about after Chapman and Ohayon met during Barcelona Fashion Week. The two quickly hit it off and eagerly decided to work together on this magnificent bridal line–one that brought joy to Chapman, Ohayon, and Rinaudo from the very beginning. In a press release circulated by Pronovias, the Spanish bridal house states, "The 'Marchesa for Pronovias' collection pairs New York bridal couture with the passion of Spain. The designs combine the romantic hallmark of Marchesa with Mediterranean sensuality."
Inspired by the beauty of Seville, both Capman and Rinaudo wanted to infuse the "the flavor of Europe" within each piece, by referencing the sophistication of the city but also the overall richness of Spanish culture. During the webinar, Champman highlighted that she paid special attention to the design process, in order to keep the DNA of both Marchesa and Pronovias embedded and identifiable within each gown. This is clearly shown through the romantic and feminine motifs interwoven throughout the entire collection, a nod to both Marchesa's aesthetic and the ethereal aura of Pronvias' Spanish flair.
A few key looks include the Carrasco and the Marisol, two princess-style wedding dresses with layered tulle skirts, adorned in delicate floral applique. The Paulanda, a mermaid dress featuring a fishtail train and wide transparent sleeves. And lastly, the Fernanda, a princess gown with a showstopping V-neck and an oversized embroidered bow that forms a train.
Amandine Ohayon states in Pronovias's press release, that the collaboration “will further strengthen Pronovias’s position as a fashion-forward brand in the US and worldwide.” She continues by saying, “with Marchesa being such a renowned fashion label, this partnership will buoy our ambitious plans for international expansion, especially in North America.’’ We agree and believe that this collection offers something new for brides of all styles, all over the world.
The collection is available in all Pronovias stores and selected wholesalers around the world, with prices ranging from $2,000 to $4,000. Go ahead, and take a look at the full collection below.