LoveShackFancy's First Bridal Collection Is Here

By

Published on 06/26/20 10:00AM

LoveShackFancy Launches Bridal — Dean Isidro

Since launching in 2013, LoveShackFancy has become the quintessential brand for vintage-inspired fashion. It girls around the globe have been spotted in floral LoveShackFancy frocks, from fashion blogger Julie Sariñana to DJ and model Pamela Tick. But as founder and Creative Director Rebecca Hessel Cohen explains, there was a small gap in the storybook. "Throughout the years, there have been so many girls asking about wedding dresses," she told Brides. Well, ladies, ask and you shall receive.

LoveShackFancy's first bridal collection features effortlessly ethereal dresses, tops, and skirts for the romantic bride and retails for $495 to $1,995. While a foray into bridal might be a new venture for the brand, it's full circle for Hessel Cohen. "The first original LoveShackFancy dress was when I made my bridesmaids dresses for my wedding," she said. "That started the whole journey into this LoveShackFancy world."

Intricate lace is the heart of the collection, similar to the designs you'd see at Bridal Fashion Week. But unlike many wedding gowns you'd find on the runway, you can walk away with these on the spot—no fussy fittings or six-month lead times. There's more good news: Starting with this capsule, LoveShackFancy plans to introduce a small wedding collection twice a year. Ready to fall in love? Scroll through some of our favorites from the dreamy new bridal collection below.