Logan Hollowell Just Launched a Customizable Engagement Ring Collection

Rihanna, Jennifer Lawrence, Jessica Alba, and Jasmine Tookes are all fans.

Jasmine Tookes for Logan Hollowell Jewelry

Courtesy of Logan Hollowell

Leave it to a master, celebrity-loved jeweler to absolutely hit their freshman engagement and bridal line out of the park. That's exactly what Logan Hollowell did with their latest launch: the brand's first-ever engagement and bridal collection.

The Logan Hollowell Eternal Collection, which launches today, is crafted using conflict-free diamonds and 100% recycled 14K and 18K gold. For this special collection, the namesake founder and jewelry designer, Logan Hollowell, designed 20 initial handcrafted ring styles that embody classic, traditional styles while still providing a fresh take for the modern bride.

The Eternal Collection

Courtesy of Logan Hollowell

"Many of my designs are a marriage of both traditional and modern," she tells Brides. "I wanted to create a ring for every bride that spoke to her personality and reflected her uniqueness. I was inspired by the different archetypes within a woman, each taking its turn in the light when needed. Women are like diamonds, with many facets and no two the same."

The stunning campaign is led by fashion model and bride-to-be Jasmine Tookes, who notes that the collection fully captures this magical time and what it means to be a bride.

"Each of her pieces encapsulates the remarkable power of jewelry by incorporating meaningful design elements," Tookes tells Brides. "Being a bride is such a whimsical time, so being part of this campaign during my own bridal journey means a lot."

Hollowell has already been designing custom engagement rings for special clients for years, so she decided it was time to create a line of her bespoke jewelry for every bride. The Eternal Collection is still fully customizable in stone shape, type, color, size, and setting, so there is absolutely no doubt that you'll end up with your dream ring. Couples can choose from cuts like Oval, Round, Asscher, Emerald, Pear, and Old Mine, as well as a simple solitaire to a three-row, pave band. Hollowell says it was important to her to create a collection that spoke to all brides.

The Eternal Collection

Courtesy of Logan Hollowell

"I selected stone shapes to appeal to different personalities, but more importantly, to flatter its wearer," she says. "I chose a variety of cuts ranging from traditional round to modern water drop to make sure there was a dream ring for everyone. Each ring is fully customizable with your choice of shape, band, setting, gold color, and more."

If you and your partner are in the market to create a one-of-a-kind, custom ring, the process is extremely streamlined and enjoyable for everyone. At the Logan Hollowell Ring Design Studio, customers will create their dream ring from start to finish, with the price point starting at $5,500. You can submit your design inspiration to start the process and receive a consultation with one of the brand's design experts.

Hollowell tells us that the crucial first step in designing your ring is picking your center stone and carat, and everything else falls into place after that. The designer tells couples in the process to stay true to themselves and listen to their instincts.

The Eternal Collection

Courtesy of Logan Hollowell

"Go with the ring that [you] feel instantly drawn to," Hollowell says. "It’s important to think about the longevity of the design as well—make sure the design of the ring is something you know you will treasure forever. Ask yourself, 'Do I want this ring to be an heirloom for generations?'"

But Hollowell says that when it comes to picking a ring, it most importantly has to be something that represents you and your love story at the end of the day. Tookes also believes that Logan Hollowell's bridal collection has limitless opportunities when selecting or designing a ring that depicts your story.

"An engagement ring represents a vow for eternal love," she says. "Logan Hollowell's Eternal Collection captures this sentiment through the intricacies of its handcrafted designs made to reflect the unique energy and intention that exists in every bond. Each design tells a different love story; they represent the distinct femininity of the woman that wears it,"

The Eternal Collection

Courtesy of Logan Hollowell

But Tookes isn't the only celebrity to love the brand. You can trust that your ring will be timeless yet incredibly stylish made with high quality and sustainable materials, Don't believe us? Ask Rihanna, Jennifer Lawrence, and Jessica Alba, just a few of the A-listers, to often sport the brand's pieces.

The Eternal Collection

Courtesy of Logan Hollowell

The Eternal Collection starts at $5,500 and is available today (August 3) on loganhollowell.com and at the Los Angeles showroom.

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