If you haven't heard the name Karla Welch before, we are certain you've seen her work on some of your favorite celebs. The Los Angeles-based, celebrity stylist and activist is known as one of the most powerful stylists in Hollywood and has worked with the likes of Karlie Kloss, Justin Bieber, Olivia Wilde, Elisabeth Moss, Jennifer Lawerence, Usher, Serena Williams, and Bradley Cooper (to name a few!). And today, wedding guests everywhere will have a chance to be dressed by this stylist-to-the-stars
One in five millennials say they plan to buy a new outfit for a wedding this year.
In partnership with thredUP, one of the world’s largest online thrift stores, Welch has launched a one-stop shop for wedding guests on the hunt for red-carpet-worthy ensembles. From bridal showers to rehearsal dinners and black-tie affairs, this latest venture not only eases the stress of dressing up as a guest, but was founded as a way to help combat single-use fashion waste and promote eco-conscious shopping.
According to surveys conducted by thredUP’s Single-Use Fashion Survey, The Wedding Report, and Green Story Inc., "one in five millennials say they plan to buy a new outfit for a wedding this year". It's also estimated that 2.5 million U.S. weddings are expected to take place in 2022, which means in just one year, 42 million new outfits are estimated to be purchased—outfits that may only be worn once!
So, how does it all work? When visiting thredUP's wedding portal, guests are given the chance to scroll through a variety of hand-picked outfits exclusively selected by Welch. Each ensemble can also be customized based on your budget, personal style, wedding event, and dress code.
Throughout her career, Welch has always been an advocate for thrifting, and this collaboration is one that she feels passionate about. "I’ve been a longtime fan of thrifting because it allows me to find the most unique pieces for my clients. The fact that it’s a better choice for the planet makes it a win-win," the stylist exclusively tells Brides. "Sustainable fashion brands can often be more expensive, so thrift is such a great way for anyone to participate in shopping more sustainably, no matter your budget."
Re-wearing an outfit is sometimes seen as a "fashion faux pas", but we're here to say that it's becoming the norm and should be embraced by all. Take it from Welch who reveals, "If you have multiple weddings this summer, the easiest thing you can do is embrace re-wearing and repurposing your clothes. You can even wear the same dress to two weddings and change up your makeup to make it feel new again"
For wedding guests who want fashionable, affordable, and sustainable attire, thredUP x Karla Welch is the solution you've been searching for. Go ahead and check it out now on thredUP.com/weddings.