Everything to Know About Buying an Engagement Ring From James Allen

rings

Courtesy of James Allen / Design by Bailey Mariner

Founded in 2006 by Oded Edelman, James Schultz, Michele Sigler, and Dean Lederman, James Allen pioneered stunning 360° video technology combined with 24/7 customer service and terrific prices. This proved to be a winning combination that offered customers a special engagement ring shopping experience that they couldn’t get elsewhere, and they could enjoy it all from the comfort of their own homes. 

James Allen sales manager Lorraine Brantner tells Brides, “Our mission is to offer consumers the highest quality diamonds and largest selection at the best price. We aim to take what is a famously intimidating process and make it both more transparent and more enjoyable. And, of course, we hope to help you nail the ring!”

Meet the Expert

Lorraine Brantner is the sales manager at James Allen.

Ahead, discover everything you need to know about buying an engagement ring from Jame Allen, plus 15 of our favorite ring offerings!

What Does James Allen Offer?

James Allen partners with diamond and gemstone offices all over the world to provide hundreds of thousands of loose stone options to their customers. The company takes ethical sourcing seriously, requiring all partners to abide by strict ethical standards, including the Kimberly Process. They also only source their metal materials through ethical sources. Every single diamond on James Allen is certified conflict-free.

In addition to its well-established standards, James Allen has changed over time, and it now includes additional products and services. “In the spirit of transparency and choice, we've added things like virtual try-on, a selection of lab-created diamonds, and our newest option, The Ring Studio, which lets you completely customize your ring down to the head and shank's metal and style,” shares Brantner. 

This Ring Studio helps engaged couples design their dream engagement ring. You can pick your head style, shank style, metal options and even change the preview center stone shape and size. Each ring qualifies for the company’s standard 30-day return window. So, without any pressure, you can see your ring design come to life in real-time with real-life images and an interactive video.

James Allen FAQs

Why do couples choose James Allen?

"We are easy and fun to work with! We are a commission-free team, and we have a blast assisting customers with the perfect diamond or setting," offers Brantner. "We also love getting the story behind why you are purchasing the special gift. If you are not crazy about what you selected once you see it in person, we make it easy to return for a refund or exchange for something new."

What should couples know before shopping for an engagement ring at James Allen?

Brantner shares, "Trust your instincts! If you keep going back to the same style setting, or the same diamond over and over again that is a sign it could be 'the one.' We also find it beneficial for customers to look at and try on different styles, center stone shapes and sizes locally, too. You may think you like something in photos, but once you try designs on you may surprise yourself and want something different."

What is the James Allen shopping experience like?

"Our customer service team has non-commissioned diamond and jewelry experts available 24/7," explains Brantner. "We do offer diamond appointments at our NYC location with a graduate gemologist on site. Any team member is more than happy to compare diamonds, gemstones, and setting options with you." Additionally, she notes that each ring is made to order and undergoes a series of quality checks before it is sent. "We care that it is perfect!"

Does James Allen offer jewelry insurance?

"We highly recommend that customers have additional insurance coverage on their jewelry," she urges. "We recommend Jewelers Mutual for our U.S. and Canadian customers, and we also offer a supplemental Care Plan through Jewelers Mutual that provides additional coverage for three years. Regular insurance will assist if a piece is lost or stolen, and sometimes repairs. The Care Plan will cover many things in between our lifetime warranty and replacement in the event an item is lost or stolen."

Can people try on rings when shopping online? If not, how are the rings sized?

Brantner exclaims, "You sure can! Our rings can be previewed with our Virtual Try-On feature so you can see what the styles will look like on your finger. If you are looking to confirm your ring size, the best way is to be measured by a professional jeweler. We are happy to mail a complimentary sizing kit upon request to US customers and we have online measuring tools as well."

How Does James Allen Compare to Its Competitors?

"The James Allen experience is a special way of finding an engagement ring. It has 360° HD imagery of every single diamond to allow you to truly see what you are preparing to purchase," explains Brantner. The company also offers a hassle-free 30-day return window (which starts when the order is shipped) and lifetime warranty services for jewelry care and cleaning.

She adds, "Additional repair services are also offered! Should something fall outside of our lifetime warranty our team will review the work and costs with you before we proceed." James Allen grants all customers one free ring resizing within the first year (excluding eternity bands, tension rings, and "extreme size changes that could require a remake"). Plus, the customer service team is available 24/7.

Does James Allen sound like your perfect jeweler? Discover 15 unique engagement ring options below.

01 of 15

White Gold 2mm Comfort Fit Solitaire Engagement Ring

engagement ring

Courtesy of James Allen

If you want a traditional and refined engagement ring, this 14K white gold engagement ring might be just what you have been envisioning. For a twist, you can choose a gemstone or opt for a shimmering diamond.

SHOP NOW: James Allen

02 of 15

Rose Gold Spiral Tension Set Engagement Ring

engagement ring

Courtesy of James Allen

This eye-catching engagement ring is unconventional and artistic. Made of 14K rose gold, this solitaire ring has a spiral design that shows off both the diamond and the rose gold of the ring’s body.

SHOP NOW: James Allen

03 of 15

White Gold Cushion Outline Pavé Engagement Ring

engagement ring

Courtesy of James Allen

With a 14K white gold body and small diamonds lining the band for extra sparkle, this engagement ring will draw the eye immediately to it. It has a cushion shape diamond that’s surrounded by smaller diamonds. A matching wedding band can be paired with this special ring.

SHOP NOW: James Allen

04 of 15

Rose Gold Six Prong Knife Edged Solitaire Engagement Ring

engagement ring

Courtesy of James Allen

This lovely engagement ring has a band with a knife edge for added visual interest. The 14K rose gold ring has six scalloped claw prongs that are customized to fit any diamond you choose for your engagement ring.

SHOP NOW: James Allen

05 of 15

White Gold Classic Round Shape Three Stone Engagement Ring

engagement ring

Courtesy of James Allen

A center diamond is showcased with a smaller diamond on each side in this classic engagement ring. It has an aesthetically pleasing cross-prong design and a rounded 14K white gold band.

SHOP NOW: James Allen

06 of 15

Yellow Gold Embellished Gallery Pavé Diamond Halo Engagement Ring

engagement ring

Courtesy of James Allen

Glamour abounds with this shimmery diamond engagement ring. With a 14K yellow gold band that’s lined with diamonds on each side, the ring centers a diamond or gemstone in a custom-designed halo of smaller diamonds.

SHOP NOW: James Allen

07 of 15

Rose Gold Petite Pavé Crown Diamond Engagement Ring

engagement ring

Courtesy of James Allen

Here’s an engagement ring with a lot of pizazz. It has a pavé set diamond crown and pavé accents on the prongs. There are diamond accents that extend halfway down the shank of the ring, too. 

SHOP NOW: James Allen

08 of 15

Rose Gold Petite Pavé Engagement Ring (Flush Fit)

engagement ring

Courtesy of James Allen

Anyone receiving this French cut engagement ring is sure to think, “C'est magnifique!” It was painstakingly designed to maximize how much light can highlight the diamonds from all sides. It’s set with a V-shape under the diamond to accentuate the diamond’s beauty.

SHOP NOW: James Allen

09 of 15

Rose Gold Marquise Shape Three Stone Ring

engagement ring

Courtesy of James Allen

Three diamonds are better than one for many brides-to-be! The center diamond or gemstone on this 14K rose gold engagement ring is accented on each side by an elegant marquise diamond. 

SHOP NOW: James Allen

10 of 15

White Gold Tapered Half Bezel Engagement Ring

engagement ring

Courtesy of James Allen

Lovely in its simplicity, this engagement ring has a secure half-bezel design. The 14K white gold band will draw attention immediately to your diamond or gemstone that’s the center of the ring. 

SHOP NOW: James Allen

11 of 15

White Gold Diamond Three Stone Ring

engagement ring

Courtesy of James Allen

Here’s an engagement ring that undeniably has the wow factor. It has two matching round diamonds that accent the center diamond or gemstone of your choice. The 14K white gold band has a wire basket with a slightly rounded shank.

SHOP NOW: James Allen

12 of 15

White Gold Presentation Solitaire (Six Prong)

engagement ring

Courtesy of James Allen

This delightful yet affordable engagement ring has a 14K white gold band and a knife-edge diamond solitaire. Its six-prong setting is designed to perfectly showcase the center diamond or gemstone for your ring. 

SHOP NOW: James Allen

13 of 15

White Gold Graduated Triple Row Pavé Engagement Ring

engagement ring

Courtesy of James Allen

Tasteful extravagance meets elegance in this four-prong engagement ring. The 14K white gold band features a triple row of pavé set diamonds on each side of the ring, maximizing its sparkle and appeal.

SHOP NOW: James Allen

14 of 15

Yellow Gold Cross Prong Diamond Accent Solitaire Ring

engagement ring

Courtesy of James Allen

Here’s a sleek and sophisticated contemporary engagement ring that has two bezel-set round brilliant-cut diamonds on each side of the 14K yellow gold band. The prong setting sets off the diamond or gemstone at the heart of the ring.

SHOP NOW: James Allen

15 of 15

White Gold Bead Accent Pavé Trio Diamond Engagement Ring

engagement ring

Courtesy of James Allen

This dainty 14K white gold engagement ring has bead accents that enhance its beauty. It shows off the center diamond or gemstone with three pavé stones on each side.

SHOP NOW: James Allen

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