175 Years of Tiffany's Little Blue Box

Tiffany & Co. celebrates a mega anniversary this year with plans to open 24 new stores. Here, a few fun figures about the jewelry juggernaut

Updated 07/27/12

Courtesy of Tiffany & Co.

01 of 13

$4.98The first day's sales at Tiffany & Young

Courtesy of Tiffany & Co.

That would be just $125.86 today! Before it was Tiffany & Co., the store—originally Tiffany & Young—was a stationery and fancy goods emporium in New York City. In 1940, Tiffany moved its flagship to the current location on Fifth Avenue, and today Tiffany & Co. has over 240 stores around the world—and counting.

02 of 13

48The number of Tiffany appearances on the silver screen

Warner Bros. Pictures

Including a shout-out in "Gentlemen Prefer Blondes" (1953) and Daisy Buchanan's sparkler in Baz Luhrmann's long-awaited "The Great Gatsby" (2013)

03 of 13

28The number of Tiffany TV appearances

Courtesy of HBO

Perhaps Tiffany's most memorably small-screen moment was back in 2000 on Sex and The City, when Trey MacDougal tried to redeem himself after an anti-climactic marriage acceptance to fiancée Charlotte York with a 2.7-carat engagement ring from Tiffany.

04 of 13

1837The year robin's egg blue made its debut

Courtesy of Tiffany & Co. (box); Getty Images (Eugenie)

The now-ubiquitous robin's egg blue has made a gradual, deep seep into the American psyche. Why that particular hue? It was Empress Eugenie's favorite shade. Napoleon III's wife, she was a fashion plate imitated the world over. Additionally, turquoise gems were extremely popular in the 19th century. In fact, Victorian brides often gave their bridesmaids dove-shaped brooches in that color. Today, it's been said that the mere act of holding a little blue box makes a woman's heart beat a lot faster.

05 of 13

$40The cost of a Tiffany engagement ring in 1896

Courtesy of Tiffany & Co.

Adjusted for inflation, that'd be just over a grand today. Sound like pocket change? Contrary to popular belief, you can find an affordable ring at Tiffany today—somewhere in the ballpark of $1,000-$1,500.

06 of 13

1853The year Tiffany changed its name

Courtesy of Tiffany & Co.

Charles Lewis Tiffany assumed control of the company and renamed it from Tiffany & Young to Tiffany & Co. The logo has changed since—but only rarely.

07 of 13

108Number of years Tiffany has been a celebrity favorite

Getty Images (Roosevelt, Decker); Corbis (Streisand)

Trailblazing First Lady Eleanor Roosevelt (1904), septuagenarian diva Barbra Streisand (1997), and Sports Illustrated swimsuit model Brooklyn Decker (2008) all said "Yes" to a Tiffany engagement ring.

08 of 13

30The average number of yearly proposals at the Fifth Ave flagship

Courtesy of Tiffany & Co.

This Tiffany ad, from 1966, is one successful example of the many campaigns that perpetuated the diamond ring as a symbol of eternal love and fidelity—a trend that began in 1477 with Archduke Maximilian of Austria's marriage proposal.

09 of 13

1886The year Tiffany launched his namesake setting

Courtesy of Tiffany & Co.

It's still the most coveted style for betrothed ladies around the globe today, but what's so special about it? Prior to 1886, diamond rings were set in bezels—their stone's twinkle hidden. Tiffany's new six-prong design lifted the solitaire away from the band for maximum sparkle.

10 of 13

1 in 400,000The number of one-carat-plus diamonds that are blue

Courtesy of Tiffany & Co.

With all due respect to the Duchess of Cambridge and her classic sapphire, a blue diamond's the way to go for a truly rare "something blue." It's more durable (the diamond is still the hardest substance known to man) and has a higher refractive index (read: more sparkly!) than sapphires.

"Anniversary Blue" ring, price upon request, Tiffany

11 of 13

1938The year this image featuring Tiffany jewelry ran in Brides

Ruzzie Green

The caption read: "Crowned by a frou-frou of stiff white veiling with snood with tiny satin bows—this Eugenie dress is perfect for the Summer Bride. Designed for Saks Fifth Ave. The lovely bouquets on both pages, one informal and one formal, are from Irene Hayes. The charming flower spray of diamonds with bracelet to match are from Tiffany & Co."

12 of 13

80Percentage of engaged American women, by the 1990, who were proposed to with a diamond ring

Courtesy of Tiffany & Co.

That number is likely even higher today.

13 of 13

1,400,000The number of times the Tiffany's Engagement Ring Finder app has been downloaded since its launch in 2010

Courtesy of Apple

Visit the app's iTunes page for more information.

Related Stories