Perhaps it the newness of the category (I never saw my mom applying serums!), or the exhaustive number of options it contains, but serums can be intimidating. Do you really need them? When and how often should you apply them? Well, the answers are yes, after your toner and before your moisturizer and at least once a day. Of course, you might be wary of these little guys, as many tend to believe skin serums clog pores, which causes unwanted breakouts. On the contrary, serums actually help banish and prevent a surprise zit, and most are water-based, which means the product is instantly absorbed by skin without leftover residue.
So here are your best serum options, broken down by your specific skin-care desires. Brides, it's time to get glowing.
If you want: