Rebecca Minkoff is one of the most popular fashion designers amongst millennials, in part because she has always been on the forefront when it comes to combining technology with fashion. Her stores in LA and New York City with their smart mirrors that allow the customer to pick out pieces to try on as well as order a refreshing beverage. Then a salesperson delivers your items to a dressing room and alerts you with a text. If you need a different size, you simply tap the mirror and options are presented. Minkoff is providing you with a shopping experience that Judy Jetson would have been jealous of.
Millennials are also all about this brand because her aesthetics are somehow classic while at the same time completely on trend, functional (which isn’t the case with that many designers) and total eye candy. She knows what millennials want and that includes what they want when they go to a wedding. It is no wonder so many of her bags and bag accessories are so popular with wedding guests, the bridal party and even the bride. We asked Minkoff about some of her favorite picks from her bags and accessories for weddings.