Modern and fashion-forward brides are looking for the coolest wedding dress designers when it comes to their wedding dresses. For brides who are all about breaking with tradition and want something that screams fashion, that can mean donning a wedding dress by an emerging designer, opting for a unique suit, two-piece set, or jumpsuit instead of a dress, or seeking out an established, but lesser known label to ensure her wedding day amounts to a one-of-a-kind ‘wow’ moment.
With this directional bride in mind, we’ve pulled together a list of eight cool (and totally under-the-radar) bridal designers worth knowing about, each guaranteed to satisfy her desire for innovation. From fresh talent that’s new to the bridal scene to esteemed labels that tend to fly under-the-radar, these designers are expert at crafting of-the-moment creations that are at once dynamic and fresh whether you tend minimal, veer edgy, or have a penchant for whimsy. Read on to acquaint yourself with each name and preview looks from their most recent collections.
We even tapped each designer for a first-hand take on their design philosophy, inspirations, and the type of bride they design for. Get inspired.
“The label looks forward, stemming from an appreciation of beautifully crafted fashion and interpreting that into wedding-wear for the current bride.” —Danielle Frankel, Designer & Founder
Established in 2017 in New York City, Danielle Frankel designed for Vera Wang and Marchesa before the launch of her debut bridal collection for fall 2018. With a precise vision that focuses on exquisite tailoring, her designs are both handsome and feminine in a range from modern suits to ethereal gowns, and unique separates like coordinating two-piece sets and jumpsuits. Though understated, the pristine details hardly go unnoticed—every piece is fitting for a modern wedding day look, though the separates, suits, shorter dresses, and jumpsuits are just as perfect for a rehearsal dinner or second look at the reception.
In addition to her debut collection, Danielle Frankel offers custom wedding looks by appointment.
Ingrid Blazer Dress, $2,990 and Gabriela Pant, $1,890, Danielle Frankel
Louise Top, $3,990, Danielle Frankel
Gabriela Pant, $1,890, Danielle Frankel
Lou Gown, $10,005, Danielle Frankel
Rena Gown, $5,250 and Marion Gown, $5,400, Danielle Frankel
Berthe Gown, $6,990, Danielle Frankel
“The timeless style of brides will never change, but I have designed this collection with my vision of the perfect modern bride; it’s a new streamlined way of thinking when purchasing your wedding gown.” —Alex Perry, Designer & Founder
In his debut bridal collection for 2018, Alex Perry—known for crafting killer cocktail attire—has perfected the modern ball gown and streamlined slip. Inspired by the traditional elegance of couture, he translates his designs through a sleek and contemporary lens. Sharp silhouettes and voluminous proportions with nipped waists are the Australian designer’s signature, whether it’s a sheer full skirt with corsetry and embellishments or a minimal satin trumpet gown. However streamlined or embellished, the Alex Perry bride loves drama.
Christy Strapless Long Line Corset Gown, $18,000, Alex Perry
Harper Sheer Embellished Gown, $55,800, Alex Perry
Anna Lace Floral Embellished Gown, $10,000, Alex Perry
Tatum Embellished Gown, $55,800, Alex Perry
Cameron Satin Trumpet Gown, $4,000, Alex Perry
“Is it cool to admit that you're a shameless romantic? Maybe, maybe not. But romance with a modern edge is at the very heart of our collection. Lace, ball gowns, butterflies, flowers, tulle, bows, bring it all on.” —Remy Quinones, Designer & CEO, Isabelle Armstrong
Forward-thinking craftsmanship is the hallmark of the Isabelle Armstrong bridal collection, launched in 2013 by Remy Quinones. Delicate laces and custom embroideries are cut in bold and innovative silhouettes for a result that’s romantic, sophisticated, and modern. For the whimsical bride, fantasy-like details add moments of surprise whether it’s an A-line gown embellished with leaf and floral embroidery or a dramatic strapless ball gown with an all-over beaded floral motif. For the pared-back bride, a sleek Mikado ball gown with a dramatically draped bow or one-shoulder trumpet gown with a simplified floral appliqué would be fitting.
The general mood: romance with a twist.
Antonia Strapless Knot Gown, $7,595, Isabelle Armstrong
Gabriella Strapless Embellished Gown, $6,595, Isabelle Armstrong
Clara Floral Embroidered Gown, $6,795, Isabelle Armstrong
Anastasia Strapless Lace Gown, $10,595, Isabelle Armstrong
Leila One Shoulder Floral Gown, $6,995, Isabelle Armstrong
Sophie et Voilà
“Simple lines, pure, architectural and very clean. We were trying to create a collection that was missing in the market. The target audience of Sophie et Voilà are women with a proper sense of fashion, women who like to be trendy but at the same time have a strong character. They want to feel themselves in every piece of garment. A phrase of Le Corbusier identifies our inspiration very much, which says, ‘I prefer to draw to talking because drawing cannot lie. It is much more honest, what you see, what is drawn is what there is.
A line is a line, a curve is a curve, and there you cannot fool anyone.’” — Sofía Arribas, Founder and Creative Director of Sophie et Voilà
Minimal, architectural, and dynamic best describes Sophie et Voilà’s wedding collection. Hand-made in Bilbao and Madrid, founder and creative director Sofía Arribas delivers meticulously crafted wedding dresses that are at once simple and striking. Though ultra-modern, each design possesses a retro sensibility with dramatic flair—signature details include watteau trains, capes, and silhouettes with sculptural contours. You’ll notice a sprinkle of feminine accents throughout, too. This line is foolproof for eye-catching design with restrained elegance.
In addition to her core collection, brides can commission a custom creation, working in close partnership with the designer.
Icon gown 08, price upon request, Sophie et Voilà
Icon gown 12, price upon request, Sophie et Voilà
Icon gown 09, price upon request, Sophie et Voilà
Icon gown 03, price upon request, Sophie et Voilà
Icon gown 06, price upon request, Sophie et Voilà
“I love designing gowns that feel really special, whether it's an embroidered detail like our laser-cut flowers or a dramatic cut of a neckline on one of our solid crepe styles. With that said, I do still want the overall style to look effortless and for the bride to feel comfortable and like her best self.”—Alexandra Grecco, Founder and Designer
Alexandra Grecco’s foray into design began with the launch of her first ready to wear collection in the spring of 2010 and after her own wedding gown search in 2013, she teetered into bridal and debuted her first wedding collection in July of 2014. Intended for the less-traditional bride with an appreciation for whimsy, hand-crafted details are at the crux of Alexandra’s ethereal creations. Offering a wide range of silhouettes that suit a variety of body types and style sensibilities, 2018 bridal offerings feel as though they’re infused with a bit of magic.
The daring bride will love details like floral appliqué designed to resemble tattoos (made even bolder in unexpected lavender) while the fanciful bride will feel drawn to tiers of glittering ostrich feathers. The modern minimalist will adore a strapless sheath gown with a curved neckline and pockets—this look can go one step further with a sheer pearl-adorned tulle bodysuit layered underneath. As for the vintage bride, she’ll fawn over a silk wrap gown with ruffle detailing and elegant beadwork.
Each gown is exemplary for a modern fairytale wedding.
Wilder Gown, price upon request, Alexandra Grecco
Cohen Gown, price upon request, Alexandra Grecco
Vega Bodysuit, price upon request, Alexandra Grecco
Coco Gown, price upon request, Alexandra Grecco
Parisi Gown, price upon request, Alexandra Grecco
Iris Gown - Floral, price upon request, Alexandra Grecco
“Passion drives my designs. My bride has an independent vision and I hope to fill that vision for her through my pieces. My aesthetic is effortless elegance—dresses that glide over the silhouette and offer a clean femininity. When designing, I always think of the iconic image of Carolyn Bessette-Kennedy in her bias cut slip dress as my go-to style icon.” —Elizabeth Fillmore
Though not a new label, Elizabeth Fillmore’s bridal collection feels like an uncovered gem—it’s glamorous attire designed for the now bride with a modern attitude. Based in New York, Elizabeth launched bridal in 1999 as a natural extension of her eveningwear line targeting a niche of women desiring sexy and romantic pieces. For her fall 2018 bridal offerings, pieces read a little bit bohemian, a little bit rock 'n' roll, catering to purists and eccentrics alike. Fanciful gowns with feminine flourishes and whimsical details will appeal to the latter, like romantic off-the-shoulder sleeves, puffed shoulders, delicate flower petal embroidery, 3D blossoms, tulle overlays and jeweled necklines.
Those with tempered taste will appreciate her bias slip dress with a draped charmeuse sash or her lace bodice and satin mermaid skirt set, intended to be worn with a satin crepe jacket with voluminous draped sleeves for total cool.
The Cecily, $7,260, Elizabeth Fillmore
The Elodie, $4,950, Elizabeth Fillmore
The Nola, $3,850, Elizabeth Fillmore
The Edwardian Wedding Jacket, $1,980, Elizabeth Fillmore*
The Yasmine, $7,260, Elizabeth Fillmore
The Odine, $4,290, Elizabeth Fillmore
“In 2018, our bride is in communication with nature and with her femininity. The day she wears her gown will be the most beautiful moment of her life. The dress will encompass all the energy of that moment. Combining the precious craftsmanship of all the hands that work together to create the blooming embroideries and graceful silhouettes unique to Maison Georges Hobeika, we make the perfect dress for every bride. Whether she is romantically wrapped in a tulle cocoon or gracefully illuminated with modern lace and shiny beading, our bride will always feel like her authentic self, in harmony with all the passion and emotions that flow through her on her wedding day.” —Georges Hobeika, Designer and Founder
Lebanese designer Georges Hobeika is an haute couture, ready-to-wear, and bridal designer with fantastical wit. Established in 1995, the label is rooted in exquisite craftsmanship, with dazzling and glamorous nuances as a signature. Delivering breathtaking looks one after the next, his fall 2018 bridal collection is ethereal as ever—a celestial sensation radiates through every gown, befitting the bride who seeks fantasy, romance, and grandeur. If features like delicate pearl and floral embroidery, translucent fabrics, and frothy overlays mixed with the femininity of bustier bodices, angelic puff or flutter sleeves, and bow waist belts, look no further.
Straight Off The Shoulder Gown, $5,385, Georges Hobeika
Off The Shoulder Embellished Gown, $5,685, Georges Hobeika
Off The Shoulder Embroidered Gown, $8,680, Georges Hobeika
Long Sleeve A-Line Gown, $9,575, Georges Hobeika
Sheer Floral Embellished Gown, $5,985, Georges Hobeika
“I think about a bride’s desires and needs. In part to feel beautiful and unique. To have that princess moment, but also in terms of practicality and modernity. How she wants to see herself and how she will look and feel about that moment in time.” — Toni Maticevski, Designer and Founder
Sharp and directional, Maticevski is cut for the bride with an edge. Artful silhouettes define the fall 2018 bridal collection appearing sculpture-like—a masterful skill for which Toni Maticevski is lauded for—from a strapless dress with a fitted bodice and undulating raw-edge details to a diaphanous bubble hem gown made up of layers of tulle and three-dimensional crinkle fabric. The label has whims of old Hollywood glamour, too, but with a twist—a waist-cinching column is sophisticated as an off-kilter peplum and over-the-knee slit inject novelty.
It’s minimalism with a bite.
Remembrance Gown, approximately $2,855, Maticevski
Sensation Bubble Dress, approximately $2,808, Maticevski
Opening Night Gown, approximately $2,222.94, Maticevski
The Presenting Gown, approximately $3,842, Maticevski
Determination Gown, approximately $2,138, Maticevski