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For some soon-to-be brides, a ring from an up-and-coming designer has become the preferred choice, and bridal collections have been popping up to offer new-to-the-market designs for a range of styles and budgets. Even direct-to-consumer jewelry brands are releasing engagement ring capsules for budget-conscious couples. The wide range of price points allows you to shop around to find the one that works for your wallet and aligns with your personal style—win, win! In fact, lesser-known designers will likely offer a better value than larger, more established designers.
Find a jeweler who offers a free lifetime warranty. This provides you with the reassurance that the company stands behind its products and, most importantly, the ring will stand the test of time.
Whether you're a modern bride in search of an innovative engagement ring or a minimalist bride seeking a streamlined approach to a classic design, these new collections offer a multitude of rings that are ready to rake in all the compliments. And if a custom engagement ring design is all you’ve dreamed of, a handful of brands, such as Vrai, offer bespoke services where you can concoct your perfect ring—and no, it won’t cost you your life savings.
Not sure where to start? We've got you! We consulted with industry expert Amanda Treviso, the buyer for Shane Co. Jewelry, to learn about the ins and outs of choosing an engagement ring from an up-and-coming designer.
Meet the Expert
- Amanda Treviso is a buyer for Shane Co. Jewelry, the largest family-owned jewelry company in the U.S. since 1929.
Keep scrolling for 30 engagement rings from some of our favorite designers to watch.
Ashley Zhang Antique Tiffany & Co. Engagement Ring
For a distinctive, something-old-meets-something-new aesthetic, look no further than the fine jewelry label Ashley Zhang. This antique engagement ring's enduring beauty is the perfect example. Featuring a round-cut diamond solitaire in the iconic six-prong setting, this stunner is polished off with an unadorned 18k yellow gold band.
Ashley Zhang Collet Engagement Ring
Inspired by the classical Georgian collet setting, this piece mixes platinum with 18k yellow gold. Creating an undoubtedly distinct look, the handmade crown-shaped basket frames the diamond center stone. Select your choice of metal combination and carat size to truly make it your own.
Ceremony Dahlia Simple Bezel Ring
For sleek, minimal, and classic engagement rings and wedding bands, Ceremony is a new L.A.-based, direct-to-consumer jewelry brand. Defying tradition, this ultra-chic piece features a simple band and an emerald-cut diamond in a bezel setting. Exuding a modern look, a simple piece like this is both intentional and effortless.
Jacquie Aiche Large Marquise Diamond Pavé Signet Ring
Jacquie Aiche is a go-to for bohemian jewels and unexpected designs. Crafted with a free-spirited (and slightly rebellious) bride in mind, this pavé-set signet ring is just one of its show-stopping pieces. Adorned with a continual flurry of diamonds throughout the entire ring, a marquise-cut center stone is bezel set in 14k yellow gold.
Jacquie Aiche Emerald + Diamond Baguette Ring
This engagement ring features an enchanting emerald stone. Set in 14k rose gold, tapered baguette diamonds adorn this minimalistic band and frame the cushion-cut center stone. Available in an array of metals and handmade in the U.S., this ring's intentional details and elegant design create a one-of-a-kind piece.
Jacquie Aiche Large Sophia Diamond Dangle Pavé Band Ring
With a round-cut diamond center stone that delicately dangles down below the band, it's safe to say that this engagement ring is unforgettable. Adorned with a pavé-set diamond band and 14k yellow gold, it's hard not to fall in love with this piece's super-charming details.
Mejuri Pear-Cut Ring
For a whimsical take on modern design, opt for Mejuri's collection of handcrafted rings made with ethically sourced stones. This sweet pear-cut engagement ring is a prime example. We're obsessed with the romantic hue of the peach center stone paired with its cluster of white diamonds on a yellow gold band.
Mejuri Diamonds Cluster Ring
A subtle twist to a classic design, the striking simplicity of this engagement ring speaks for itself. Set in 14k white gold, a cluster of white diamonds cascade across this unadorned band in varying shapes and placements. With each stone individually prong set, this ring's intentionally delicate details create the most meaningful piece.
Porter Gulch Josie Ring
For a sleek take on vintage-inspired engagement rings, San Francisco–based Porter Gulch designs gorgeous and affordable styles. This emerald-cut engagement ring is adorned with two slim baguettes on either side of the center stone and a pair of princess-cut diamonds that are bezel set on a 14k yellow gold band.
Porter Gulch Mirabelle Ring
Set on a simple 14k yellow gold band, this ring features a prong-set oval diamond. Accompanied by an array of petite round diamonds and four delicate princess-cut diamonds surrounding the center stone, this piece's intricate details offer the most effortless vintage charm.
Vrai & Oro Emerald-Cut Ring in 18k Yellow Gold
Vrai & Oro is an L.A.-based jewelry label that uses sustainably grown diamonds and has disrupted the industry by offering a design-your-own-ring service where you can try on a 3D mockup of your custom ring design before purchasing it. This horizontally set emerald-cut engagement ring proves that you don't have to get too elaborate with your design. Set on an unadorned band, this solitaire's minimalistic beauty speaks volumes.
Vrai & Oro Pear Pavé in 18k Rose Gold
This signature style grants brides the freedom to customize the solitaire's cut, metal type, and band. Whether you opt for pavé-set or unadorned, rose gold or platinum, or round or trillion, there are countless stunning combinations to represent every couple's personal style and story.
Vrai & Oro Round Bezel in 18k Yellow Gold
With a wide array of metal types, cuts, and band options to choose from, this captivating round-cut solitaire paired with 18k yellow gold has to be one of our favorites. Both timeless and practical, the bezel setting offers a distinct look that looks beautiful with this simple design.
Après Jewelry Stella Ring in Oval Morganite
From cushion-cut, round, and oval solitaires to geometric hexagons, marquise, and shield-cut stones, Après Jewelry is a must for modern and affordable engagement rings. This oval morganite solitaire exudes pure bridal magic. Set on an unadorned rose gold band, this piece is stunning whether it's stacked or styled solo.
Après Jewelry Ophelia Ring X-Band
While center stones tend to be the main point of focus (and sparkle), the Ophelia ring features a captivating x-band setting with pavé diamond detailing set in rose gold. The hexagon-shaped halo frames this round-cut diamond center stone in an ultra-modern basket design.
Kendra Pariseault Oval Diamond Skinny Tapper Shank
Centered around the significance of meaningful life milestones, Kendra Pariseault has cultivated a unique and charming collection of jewelry. This oval-cut diamond solitaire is a prime example. Set on an unadorned yellow gold band, this ring has a striking simplicity that is impossible not to fall in love with.
Prasi Saudade Signet Ring
Prasi is a fine jewelry line that was created by two women, Helena Sicupira and Mariana Prates, who drew inspiration from Brazilian designs. This bezel-set oval solitaire ring is an example of how their designs cater to the bride seeking an unexpected statement piece. We love how this unadorned pink gold band adds an understated yet eye-catching touch.
Prasi Jacarandá Signet Ring
Featuring a true split design, this ring's first half is adorned with 18k yellow gold paired with blue tourmaline while the other half showcases 18k white gold and a blue topaz stone. Offering a truly distinct and edgy aesthetic, there's no doubt that this is a one-of-a-kind engagement ring.
Prasi Jacarandá Ring
This ultra-fiery ring also combines two different stones to form the most intriguing bicolor gem. A thick 18k white gold band effortlessly flows into two elongated diamond baguettes while the princess-cut center stone steals the show. We've never seen an orange citrine and yellow citrine ring quite like this.
Charlie Dolly Marquise Pavé Ring
It's not every day you see designs as exquisitely dainty and beautiful as this. Rebecca Romijn founded Charlie Dolly, a jewelry line named after her twin daughters. Intentionally designed to be lived-in and well-worn, this marquise engagement ring is one of the many beauties in the floating diamond collection. Featuring a curved pavé-set diamond band, this charming ring is set in 14k yellow gold.
Charlie Dolly Round Band
The dangling round-cut diamond of this engagement ring adds an eye-catching yet soft and romantic touch to this classic design. Paired with an unadorned 14k yellow gold band, a ring like this is super simple but makes an unforgettable statement. This is ideal for the minimalistic bride seeking a memorable piece.
Charlie Dolly Pear Pavé Ring
This pear-cut stone delicately drops down just below this engagement ring's pavé diamond band. The contrast between the white diamonds and the 14k yellow gold is a combination that we'll never get enough of. While this never-before-seen design may be unconventional, this piece's dainty details offer a timeless look that creates the ultimate balance.
What to Look for When Choosing an Engagement Ring From a New Designer
When considering a new fine jewelry designer to create your once-in-a-lifetime ring, the most significant detail to consider is quality. After all, this is the ring that will be on your finger forever. Do your research and take the time to consider all of your options. This starts with the band. "Make sure the band is made from a quality metal, real 14k gold or platinum, and that it can be resized," suggests Treviso.
Now, this is the fun part! Select a stone that not only matches your personal style but one that will also stand the test of time. "We love natural diamonds and gemstones because they hold their value and are truly one-of-a-kind pieces," Treviso says. Consider opting for a stone that will be durable against daily wear and tear. This will largely contribute to how well the appearance of your ring will last throughout your lifetime. "We recommend harder stones like diamonds, rubies, sapphires, aquamarine, or morganite, because you'll be wearing the ring daily. Look into whether the jeweler has an upgrade policy in case you want to change the center stone later, either for a bigger size or different shape," Treviso recommends.
Your engagement ring should be a direct reflection of your personal style as well as your relationship's unconditional love and commitment. Select a piece that feels true to that. This is most often a gut decision, but it still requires some logic and consideration. "Do your homework. Do you want a timeless piece? A unique piece? A trendy piece? Is this your forever setting? This is completely personal, but most couples opt for a timeless classic when it comes to engagement rings," Treviso says. Remember, there are no rules, and you may be surprised! "Be open to looking at other styles. You never know until it goes on your finger," Treviso states.
- How can I be sure that a new jewelry designer's pieces are high quality? Focus on the quality of the metal. You should be opting for at least real 14k gold or platinum in order to ensure it's durable. Also, make sure it has the option to be resized and that the stone is secure in its setting.
- Is it safe to have my ring shipped from a jewelry designer who is located far away? "Yes, just look for free shipping, free returns, and good reviews. Look to see if the jeweler offers virtual appointments to answer any questions you might have," suggests Treviso.
- Can I have my ring designed by a jewelry designer who does not typically create engagement rings? While there's certainly nothing wrong with choosing a more unconventional avenue to buy your engagement ring, be sure to do thorough research. Otherwise, it's usually best to stick with those that specialize in bridal jewelry. "Since this is probably one of the most important purchases of your life, we recommend going with someone who has experience designing engagement rings," Treviso says. "Not only should they be beautiful, but they need to stand the test of time."