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Courtesy of Après Jewelry
For some soon-to-be brides, a ring from an up-and-coming designer has become the preferred choice, and bridal collections have been popping up to offer new-to-the-market designs for a range of styles and budgets. Even direct-to-consumer jewelry brands are releasing engagement ring capsules for budget-conscious couples. The wide range of price points allows you to shop around to find the one that works for your wallet and aligns with your personal style—win, win! In fact, lesser-known designers will likely offer a better value than larger, more established designers.
Find a jeweler who offers a free lifetime warranty. This provides you with the reassurance that the company stands behind its products and, most importantly, the ring will stand the test of time.
Whether you're a modern bride in search of an innovative engagement ring or a minimalist bride seeking a streamlined approach to a classic design, these new collections offer a multitude of rings that are ready to rake in all the compliments. And if a custom engagement ring design is all you’ve dreamed of, a handful of brands, such as Vrai, offer bespoke services where you can concoct your perfect ring—and no, it won’t cost you your life savings.
Not sure where to start? We've got you! We consulted with industry expert Amanda Treviso, the buyer for Shane Co. Jewelry, to learn about the ins and outs of choosing an engagement ring from an up-and-coming designer.
Keep scrolling for engagement rings from some of our favorite designers to watch.
Ashley Zhang Collet Engagement Ring
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Ashley Zhang
Inspired by the classical Georgian collet setting, this piece mixes platinum with 18k yellow gold. Creating an undoubtedly distinct look, the handmade crown-shaped basket frames the diamond center stone. Select your choice of metal combination and carat size to truly make it your own.
Price at time of publish: $5,000+
Ashley Zhang Diana Asscher Cut Engagement Ring
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Ashley Zhang
The Asscher-cut diamond of this engagement ring steals the show. With beauty that speaks for itself, this stunning center stone is accompanied by a diamond-embellished shank and a vintage-inspired setting. Choose from six different metal options.
Price at time of publish: $6,000
Ceremony Dahlia Emerald Cut Ring
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Ceremony
For sleek, minimal, and classic engagement rings and wedding bands, Ceremony is a new L.A.-based, direct-to-consumer jewelry brand. Defying tradition, this ultra-chic piece features a simple band and an emerald-cut diamond in a bezel setting. Exuding a modern look, a simple piece like this is both intentional and effortless.
Price at time of publish: $3,685
Ceremony Anise Ring
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Ceremony
An oval-cut diamond shimmers in the center of this thick 18k yellow gold bezel setting. While this ring's details are minimal, its unforgettably bold look creates a piece worthy of a lifetime.
Price at time of publish: $4,990
Ceremony Sienna Marquise Signet Ring
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Ceremony
Featuring a bezel setting, the stunning marquise diamond appears as if it's merely peeking out of this romantic 18k rose gold band. Set flush with the diamond, this band is sleek, daring, and elegant.
Price at time of publish: $4,345
Jacquie Aiche Large Marquise Diamond Pavé Signet Ring
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Jacquie Aiche
Jacquie Aiche is a go-to for bohemian jewels and unexpected designs. Crafted with a free-spirited (and slightly rebellious) bride in mind, this pavé-set signet ring is just one of its show-stopping pieces. Adorned with a continual flurry of diamonds throughout the entire ring, a marquise-cut center stone is bezel set in 14k yellow gold.
Price at time of publish: $6,250
Mejuri Diamonds Cluster Ring
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Mejuri
A subtle twist to a classic design, the striking simplicity of this engagement ring speaks for itself. Set in 14k white gold, a cluster of white diamonds cascade across this unadorned band in varying shapes and placements. With each stone individually prong set, this ring's intentionally delicate details create the most meaningful piece.
Price at time of publish: $2,200
Porter Gulch Josie Ring
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Porter Gulch
For a sleek take on vintage-inspired engagement rings, San Francisco–based Porter Gulch designs gorgeous and affordable styles. This emerald-cut engagement ring is adorned with two slim baguettes on either side of the center stone and a pair of princess-cut diamonds that are bezel set on a 14k yellow gold band.
Price at time of publish: $9,250
Porter Gulch Mirabelle Ring
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Porter Gulch
Set on a simple 14k yellow gold band, this ring features a prong-set oval diamond. Accompanied by an array of petite round diamonds and four delicate princess-cut diamonds surrounding the center stone, this piece's intricate details offer the most effortless vintage charm.
Price at time of publish: $5,050
Porter Gulch May Ring
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Porter Gulch
Featuring a standout princess-cut diamond and pavé-set diamond detailing on its 14k yellow gold band, the uniquely set diamonds on either side of the center stone are just icing (or should we say sparkle?) on the cake.
Price at time of publish: $9,675
Vrai The Signature Emerald Engagement Ring
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VRAI
Vrai is an L.A.-based jewelry label that uses sustainably grown diamonds and has disrupted the industry by offering a design-your-own-ring service where you can try on a 3D mockup of your custom ring design before purchasing it. This horizontally set emerald-cut engagement ring proves that you don't have to get too elaborate with your design. Set on an unadorned band, this solitaire's minimalistic beauty speaks volumes.
Price at time of publish: $1,350
Vrai The Signature Pear Engagement Ring
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Vrai
This signature style grants brides the freedom to customize the solitaire's cut, metal type, and band. Whether you opt for pavé-set or unadorned, rose gold or platinum, or round or trillion, there are countless stunning combinations to represent every couple's personal style and story.
Price at time of publish: $1,250
Vrai Signature Round Bezel Engagement Ring
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Vrai
With a wide array of metal types, cuts, and band options to choose from, this captivating round-cut solitaire paired with 18k yellow gold has to be one of our favorites. Both timeless and practical, the bezel setting offers a distinct look that looks beautiful with this simple design.
Price at time of publish: $1,350
Prasi Saudade Signet Ring
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Prasi
Prasi is a fine jewelry line that was created by two women, Helena Sicupira and Mariana Prates, who drew inspiration from Brazilian designs. This bezel-set oval solitaire ring is an example of how their designs cater to the bride seeking an unexpected statement piece. We love how this unadorned pink gold band adds an understated yet eye-catching touch.
Price at time of publish: $2,310
Prasi Jacarandá Signet Ring
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Sotheby's
Featuring a true split design, this ring's first half is adorned with 18k yellow gold paired with blue tourmaline while the other half showcases 18k white gold and a blue topaz stone. Offering a truly distinct and edgy aesthetic, there's no doubt that this is a one-of-a-kind engagement ring.
Price at time of publish: $4,750
Prasi Jacarandá Ring
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Sotheby's
This ultra-fiery ring also combines two different stones to form the most intriguing bicolor gem. A thick 18k white gold band effortlessly flows into two elongated diamond baguettes while the princess-cut center stone steals the show. We've never seen an orange citrine and yellow citrine ring quite like this.
Price at time of publish: Not listed
Meet the Expert
- Amanda Treviso is a buyer for Shane Co. Jewelry, the largest family-owned jewelry company in the U.S. since 1929.
What to Look for When Choosing an Engagement Ring From a New Designer
Band
When considering a new fine jewelry designer to create your once-in-a-lifetime ring, the most significant detail to consider is quality. After all, this is the ring that will be on your finger forever. Do your research and take the time to consider all of your options. This starts with the band. "Make sure the band is made from a quality metal, real 14k gold or platinum, and that it can be resized," suggests Treviso.
Stone
Now, this is the fun part! Select a stone that not only matches your personal style but one that will also stand the test of time. "We love natural diamonds and gemstones because they hold their value and are truly one-of-a-kind pieces," Treviso says. Consider opting for a stone that will be durable against daily wear and tear. This will largely contribute to how well the appearance of your ring will last throughout your lifetime. "We recommend harder stones like diamonds, rubies, sapphires, aquamarine, or morganite, because you'll be wearing the ring daily. Look into whether the jeweler has an upgrade policy in case you want to change the center stone later, either for a bigger size or different shape," Treviso recommends.
Style
Your engagement ring should be a direct reflection of your personal style as well as your relationship's unconditional love and commitment. Select a piece that feels true to that. This is most often a gut decision, but it still requires some logic and consideration. "Do your homework. Do you want a timeless piece? A unique piece? A trendy piece? Is this your forever setting? This is completely personal, but most couples opt for a timeless classic when it comes to engagement rings," Treviso says. Remember, there are no rules, and you may be surprised! "Be open to looking at other styles. You never know until it goes on your finger," Treviso states.
FAQs
How can I be sure that a new jewelry designer's pieces are high quality? Focus on the quality of the metal. You should be opting for at least real 14k gold or platinum in order to ensure it's durable. Also, make sure it has the option to be resized and that the stone is secure in its setting.
Is it safe to have my ring shipped from a jewelry designer who is located far away? "Yes, just look for free shipping, free returns, and good reviews. Look to see if the jeweler offers virtual appointments to answer any questions you might have," suggests Treviso.
Can I have my ring designed by a jewelry designer who does not typically create engagement rings? While there's certainly nothing wrong with choosing a more unconventional avenue to buy your engagement ring, be sure to do thorough research. Otherwise, it's usually best to stick with those that specialize in bridal jewelry. "Since this is probably one of the most important purchases of your life, we recommend going with someone who has experience designing engagement rings," Treviso says. "Not only should they be beautiful, but they need to stand the test of time."
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