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For some soon-to-be brides, a ring from an up-and-coming jewelry designer is quickly becoming the preferred choice. No matter your preference, taking stock of the latest baubles is always fun and recently, bridal collections have been popping up to offer new-to-the-market designs for a range of engagement ring styles and budgets.
Meet the Expert
- Amanda Treviso is a buyer for Shane Co. Jewelry, the largest family-owned jewelry company in the U.S. since 1929.
For the modern bride in search of an innovative engagement ring or the minimalist bride seeking a streamlined approach to a classic design, these new collections offer a multitude of rings guaranteed to rake in all the compliments. Even direct-to-consumer jewelry brands are releasing engagement ring capsules for budget-conscious brides-to-be. That way, you can be sure to find an array of jewelry designers to accommodate your needs no matter your price point. If a custom engagement ring design is all you’ve been dreaming of, a handful of established brands are also introducing bespoke services where you can work directly with the designers to concoct your perfect ring—and no, it won’t cost you your life savings.
Amanda Treviso suggests searching for a jeweler who offers a free lifetime warranty. This provides you with the reassurance that the company stands behind the products, and most importantly, the ring also stands the test of time.
Whether you’re on the brink of engagement or simply seeking inspiration, we made a list of 10 brands to keep an eye out for (and even more of their newest baubles!) to help you find your perfect engagement ring. Diamonds await!
Ashley Zhang Antique Tiffany & Co. Engagement Ring
For a distinctive, something-old-meets-something-new aesthetic, look no further than the newly launched fine jewelry label, Ashley Zhang. Featuring a lineup of both timeless and contemporary wedding bands and engagement rings, every style is utterly striking from a two-tone cushion-cut diamond in a classical Georgian collet setting to a dazzling Asscher-cut diamond set off-kilter in a vintage-inspired setting. For a one-of-a-kind, modern heirloom designed to your exact specifications, Ashley Zhang offers custom services where she’ll work directly with you to bring your dream engagement ring to life.
Ceremony Dahlia Simple Bezel Ring in 18k White Gold
For sleek, minimal, and classic engagement rings and wedding bands, Ceremony is a new LA-based, direct-to-consumer jewelry brand re-thinking tradition with modern design and a thoughtful ethos. Designed by Jess Hannah of J. Hannah Fine Jewelry, every ring is made locally with ethically sourced diamonds and precious gemstones and is available in solid 18-karat yellow, rose, or white gold. Ranging in price from $490 to $7,700, the entire collection is crafted with the intention to empower each individual wearer and celebrate acceptance, individuality, and love of all kinds.
Jacquie Aiche Mini Baguette V Band
Jacquie Aiche is a go-to for bohemian jewels from lariat necklaces to ear cuffs and now, engagement rings. Designed with a free-spirited (and slightly rebellious) bride in mind, the new bridal collection suits eclectic-modern tastes from a rose-cut diamond ring flanked by trillion-cut stones in rose gold to bold, baguette silhouettes and stackable rings intended to create a one-of-a-kind bridal suite. For classic-leaning brides, the collection puts an unconventional spin on traditional stone shapes, too, blending pear and marquise diamonds with classically cut gemstones in rose gold settings.
Mejuri Oval Cut Ring With Peach Morganite and Diamonds in Solid Yellow Gold
For a whimsical take on modern design, everyday fine jewelry brand Mejuri has launched a collection of handcrafted wedding bands and engagement rings made with ethically sourced diamonds, sapphire, and morganite gemstones in solid 14k yellow and white gold. With prices ranging from $195 to $2,000, it’s a gorgeous collection for budget-conscious brides craving contemporary designs.
Porter Gulch Beverly Diamond Ring
For a sleek take on vintage-inspired engagement rings, San Francisco-based Porter Gulch designs gorgeous and affordable styles. From Art Deco-inspired rings to glimmering three-stone styles and halo-adorned solitaires, diamonds, moissanite, and morganite stones, the brand's distinctly romantic designs are priced from $1,825 to $ 7,920.
Vrai & Oro The Emerald Ring in 18k Yellow Gold
Los Angeles-based jewelry label, Vrai & Oro—which uses sustainable diamonds grown through solar technology—launched a collection of engagement rings this past year, and now, the brand is taking the category a step further by offering a “Design Your Own Ring” service where you can try on a 3D mockup of your custom ring design before buying the final product. With over 3,500 style combinations to choose from, the new Design Studio offers a way to customize your engagement ring from the stone to the prongs and the polish. Once designed, your ring is 3D printed, cast, and set by hand in Los Angeles for a completely custom process from start to finish.
Après Jewelry The Stella Ring in Oval Morganite
From sleek, cushion-cut, round, and oval solitaires to geometric hexagons, marquise, and shield-cut stones, Après Jewelry is a must for modern engagement rings at an affordable price. Now, the jewelry brand is offering a four-step customization process where you can choose from natural and lab-created diamonds, white sapphire, and morganite stones and 12 unique ring settings that range from classic to modern and bold to create the engagement ring of your dreams. Starting at $1,100, this customization service can accommodate any budget which means your perfect ring hardly has to cost a fortune.
Kendra Pariseault Oval Diamond Skinny Tapper Shank
Centered around the significance of meaningful life milestones, Kendra Pariseault has cultivated a unique and charming collection of jewelry. From earrings and necklaces to engagement rings, a variety of vibrant colors and metals are creatively combined to create one-of-a-kind pieces. The designer's vast experience within the fashion and jewelry industry, including Calvin Klein and David Yurman, has allowed her to take a unique approach that results in complex designs. With an expansive price range, these pieces can be anywhere from $2,000 to $40,000.
Prasi Saudade Signet Ring
Founded in 2019, Prasi is a fine jewelry line that was created by two women, Helena Sicupira and Mariana Prates, who withdrew inspiration from Brazilian designs. Ranging from chain necklaces to gemstone signet rings at an average price of $2,000, these designers have taken a fresh approach. These pieces are intentionally created to evolve into cherished heirlooms with a modern touch. For the bride seeking an unexpected statement piece, this one's for you.
Charlie Dolly Marquise Pavé Ring
It's not everyday you see designs as exquisitely dainty and beautiful as this. While she began her career as a model, Rebecca Romijn later founded Charlie Dolly, a jewelry line named after her twin daughters. Intentionally designed to be lived in and well worn, Romijn created the floating diamond collection. Its dangling stone feature adds an eye-catching yet delicate and romantic touch to an overall classic design. Stunning yet affordable, these pieces average at about $2,000.
Charlie Dolly Pear Pavé Ring
What to Look for When Choosing an Engagement Ring from a New Designer
When considering a new fine jewelry designer to create your once-in-a-lifetime ring, the most significant detail to consider is the quality. After all, this is the ring that will be on your finger forever, so you'll want to ensure that it remains as perfect as it does on the day you say "yes!" Do your research and take the time to consider all of your options. This starts with the band.
"Make sure the band is made from a quality metal, real 14k gold or platinum, and that it can be resized," suggests Amanda Treviso.
Now this is the fun part! Select a stone that not only matches your personal style but one that will also stand the test of time. "We love natural diamonds and gemstones because they hold their value and are truly one of a kind pieces," Treviso says.
Consider opting for a stone that will be durable against daily wear and tear. This will largely contribute to how well the appearance of your ring will last throughout your lifetime."We recommend harder stones like diamonds, rubies, sapphires, aquamarine, or morganite, because you'll be wearing the ring daily. Look into whether the jeweler has an upgrade policy, in case you want to change the center stone later, either for a bigger size or different shape," Treviso recommends. "Ask for a loupe - you should get up close and personal when looking at the diamond or gemstone," Treviso advises.
Your engagement ring should be a direct reflection of your personal style as well as your relationship's unconditional love and commitment. Select a piece that feels true to that. This is often a gut decision, but it still requires some logic and consideration. "Do your homework. Do you want a timeless piece? A unique piece? A trendy piece? Is this your forever setting? This is completely personal, but most couples opt for a timeless classic when it comes to engagement rings," Treviso says.
But remember, there are no rules and you may be surprised! "Be open to looking at other styles. You never know until it goes on your finger," Treviso states.
- How can I be sure that a new jewelry designer's pieces are high quality? "Read reviews and get recommendations from friends," says Treviso.
- Is it safe to have my ring shipped from a jewelry designer who is located far away? "Yes, just look for free shipping, free returns, and good reviews. Look to see if the jeweler offers virtual appointments to answer any questions you might have," suggests Treviso.
- Can I have my ring designed by a jewelry designer who does not typically create engagement rings? "Since this is probably one of the most important purchases of your life, we recommend going with someone who has experience designing engagement rings," Treviso says. "Not only should they be beautiful, but they need to stand the test of time."