Still haven't found a wedding dress that's truly you? Or, on the other hand, still in search of the perfect wedding guest dress for your BFF's wedding? Say hello to H&M Wedding Shop. Yes, that's right—starting today, your go-to affordable fast fashion retailer has officially delved into the bridal market, and anyone from brides to bridesmaids to wedding guests can take advantage. Essentially, you can now shop for your honeymoon swimsuits, bridal lingerie, AND wedding dress all in one place. Brides, this is wedding shopping practically delivered on a silver platter.
The new collection features modern picks that are wedding-ready for absolutely anyone involved in the nuptials. And there's no shortage of diverse picks, too. Fancying a mini white wedding gown? Check. Envisioning your bride tribe sporting something flirty and floral? Double check. Pretty pastel hues, blossoming patterns, and budget-friendly prices set this one-stop wedding shop apart from the rest. From colorful maxis to classy camis to matching top and bottom sets, why browse anywhere else for your wedding needs, no matter your role in the big day!?
Upcoming brides also have their pick of the lot when it comes to gowns. Find The One among short and playful frocks, or opt for one of the lace numbers with a perfectly fluid silhouette. And, considering H&M is known for its unbeatable prices, you can take the plunge on that second dress for the reception without breaking the bank, as well.
While you can now officially shop the H&M Wedding Shop online, rack up some wedding outfit inspo and check out some of our favorite picks from the collection. Here's to many more happy (and fashion-forward!) brides, 'maids, and wedding attendants.
Long and Lacy
Long Lace Dress, $129, SHOP NOW
Feminine and Flirty
Ruffle-trim Mesh Dress, $199, SHOP NOW