If there’s one store we’re guaranteed to go into, just looking for toothpaste and end up coming out with $200 in other stuff, it’s Target. And it doesn’t help that it feels like every other day they’re teaming up with some cool name in fashion or an inspiring interior designer to create buzz-worthy collections (at insanely good price points, as is their way). Plus, their own super modern and affordable new home collection, Project 62, is so perfect we’d put just about everything on our registries—even the furniture is accessibly priced.
So we were super excited when we saw that one of our favorite couples, Chip and Joanna Gaines (from the HGTV show Fixer Upper and Magnolia) was launching a line of home and lifestyle goods with Target called Hearth and Hand with Magnolia. Launched on November 5th, this line of “modern farmhouse” products have everything you could want to put on your registry list—from tabletop to décor to even some holiday products that you may just want to buy right away and not wait to get off of your registry! Two of the best things about this new line is that it’s not a limited time collaboration (they will refresh their introductions every season, for multiple years) and that buying pieces from this new collection will be helping to give back to local communities and families in need.
From Target: “At the core of the Magnolia brand is the desire to make homes beautiful, but with a focus on family and practicality. We want to create spaces that families want to gather in,” said Joanna Gaines, co-founder, Magnolia. “We’ve always dreamed of working with a retailer to create a collection that could reach more people at a more affordable price point. Coming together with Target not only allows us to design beautiful pieces for people all over the country, it also allows us to help communities in a bigger way than we could have ever imagined.” Read more about the collaboration here!
There are so many amazing products you’ll want to buy, like, right now—and we’ve rounded up our seven personal favorites here (and hey—maybe some good ideas for gifting to your in-laws!). Happy shopping!