You know and love BHLDN, the bridal extension of Anthropologie, for its complete (and truly beautiful) bridal coverage, from wedding gowns to bridesmaid dresses to decor and so much more, all at unbeatable prices. And, if the brand hasn't yet reached your radar, your timing is absolutely opportune. Today, the wedding shopping haven just launched its first eponymous collection since 2011, when BHLDN was initially launched. Deemed "BHLDN the label," the 15-piece wedding dress capsule keeps in line with BHLDN's signature bohemian look. Tapping in to modern bridal style, the gowns feature exquisite of-the-moment details that run all across the board, like bold shapes, color mixing, and mixed media beading.
"The thread that runs through this collection is that these gowns were inspired directly from our customer," says Catherine Moellering, BHLDN/Anthropologie managing director. "She wants a gown that’s elevated and unique, but also effortless and easy to wear. Our response was to craft a collection of gowns that makes her feel like the best version of herself."
BHLDN the label feels completely spot-on, especially with the must-have gowns, all available in-store and on BHLDN's website, priced between $650 to $1,600. You have to see these to believe them, so check out a few of our favorite picks below. Happy boho, budget-friendly bridal shopping!
SHOP NOW: BHLDN, $975
Golden Hour Gown
SHOP NOW: BHLDN, $340.99