Walking down the aisle without mascara is the equivalent of planning your wedding without a fiancé: perish the thought! Once you've got your mate and your date, it's time to start thinking about your wedding beauty look and that includes your lashes. After all, a top-notch mascara is an essential part of your bridal beauty routine. But no worries, a good mascara (i.e. one that doesn't run during your tearjerking ceremony) doesn't have to break the bank. The formulas of these top-notch drugstore mascaras can compete with—and sometimes surpass—high-end options.
We've put together this list of cult favorite drugstore mascaras that have garnered glowing reviews for you to choose from. Best of all, everything here is under $10! Whether you're looking for volume or length, there's a formula out there on the drugstore shelves for both you and your budget. Stock up on these mascaras in preparation for every pre-wedding event from your engagement party to the rehearsal dinner and, of course, your wedding day.
Here are seven of the best-rated and wedding-worthy drugstore mascaras.
Maybelline Lash Stiletto Ultimate Length Waterproof Mascara
Using a pro-vitamin, B-5 formula, this mascara will take your lashes to new lengths—literally—by fully coating individual lashes to amazing effect. Users say that this mascara is great for keeping lashes long and curved without weighing them down. The formula is buildable, so you can go as subtle or dramatic as you want on your big day. Also, the waterproof version is totally wedding-day approved.
SHOP NOW: Ulta, $8.49
Maybelline Great Lash Mascara
Arguably one of the most recognizable mascaras, Great Lash has been in the game for more than 40 years and continues to deliver that full-lash look. There are a number of options when it comes to shades, from the blackest black to clear (for that no makeup, makeup look). While the product is marketed as a mascara, plenty of reviewers also praise this product for its ability to tame and tint eyebrows, as well. Basically, this is the drugstore beauty product your arsenal can’t be without.
SHOP NOW: Target, starting at $3.99
Rimmel London Scandal Eyes Volume Flash Mascara
Rimmel has the biggest brush ever in this mascara, so you know you’re in for some pretty voluminous lashes. With thick bristles promising to plump every lash with its collagen and keratin-rich formula, this mascara will not disappoint on your wedding day—or your honeymoon, according to one five-star review titled “Bedroom Eyes.” “When I look at myself in the mirror I can't help but to think that I am up to something!!,” the user wrote. “Definitely gives you that scandalous, follow me to the bedroom look!”
SHOP NOW: Target, $4.79
Milani Lash Trifecta Mascara
Get the best of both worlds in just one tube. This mascara promises to lengthen and curl your lashes simultaneously, so brides looking for a glamorous long-lash effect are in luck. The curved brush helps to lift and curl the lashes to their highest potential, which has garnered this drugstore mascara five-star reviews on Amazon for 67 percent of users. “Wish I could give more than five stars,” one review began. “I have literally tried every mascara. From YSL down the line...this is the best mascara. I NEVER write reviews but after 30 plus years of wearing extensions and falsies, I no longer need to waste my hard earned money on any fake lashes.”
SHOP NOW: Amazon, was $6.39, now $4.89
L’Oreal Voluminous Carbon Black Volume Building Mascara
If you want to better the health of your lashes in addition to their look, this drugstore mascara is for you. It not only gets lashes to their peak volume with the help of a plush brush, but the formula is also conditioning so that they stay supple. While 86 percent of reviewers on Ulta would recommend this product to a friend, the most impressive review comes from a fellow bride who swore by this mascara on her wedding day. “I love this mascara! It is so soft and black,” she wrote. “Natural look, glam look, evening look, any look! I wore this on my wedding day under my falsies. I seriously just love this!”
SHOP NOW: Ulta, $7.99
Maybelline Volum' Express the Colossal Mascara
This collagen-rich formula promises to give nine times the volume to lashes without clumping. With mainly a mix of four and five star reviews, that promise has been fulfilled for many users. Reviewers said they were able to achieve that thick lash look without any clumping, and that this drugstore find even compares to high-end formulas. “I was surprised that this mascara could stand up to the others just as well!” one commenter said. “It goes on smoothly and the formula feels really creamy, not flaky... It stays on all day, is very lengthening, and adds a lot of volume because the formula is rather thick. This mascara is a suitable replacement for the more expensive mascaras, and in some ways it's even better.”
SHOP NOW: Target, $5.79
CoverGirl Lash Blast Volume Mascara
Take your lashes to the next level with this volume-boosting formula. This drugstore mascara received an average of 4.3 stars. While it’s not technically waterproof, according to this review it will definitely be able to withstand all the unavoidable wedding day tears. “It is the only one that never smudges or flakes on me. Even though it is not waterproof, it has lasted through working out, sweating, and even crying!” one review reads. "It is so much easier than other mascaras to wash off, though. It's great!”
SHOP NOW: Ulta, $8.99